Content Marketing Lead / Content Strategist (B2C, International)

 About the Role

We are looking for a strong Content Marketing Lead who will build and scale our organic acquisition channel and shape a powerful expert brand in the international market.

This is not a “posting” role.

This is a strategy + production + influence role.

Your mission for the next 3–6 months:

• Rebuild and launch a full content strategy aligned with target audience and funnel.
• Package and strengthen the company’s positioning and expert narrative.
• Establish stable content production (including video) tightly connected with marketing and sales.

Reporting Line

You will report directly to the CMO and work closely with:

• Sales team
• Product & internal experts
• Performance / CRM
• Designers / Video team
• External contractors & studios

Key Responsibilities

Strategy & Funnel

• Develop and lead content strategy across all channels (owned / paid / CRM).
• Build full-funnel content logic (awareness → consideration → conversion → retention).
• Define tone of voice, messaging pillars, rubrics, formats and frequency.
• Align content with objections, offers, seasonality and product priorities.

Brand & Positioning

• Shape expert narrative and trust-building framework.
• Translate complex financial/technical products into simple, structured, persuasive stories.
• Build proof-based content: cases, social proof, expertise validation.

Video & Production

• Produce video content end-to-end:
• idea → script → interview → shooting → post-production.
• Work with internal/external production teams.
• Confident self-shooting and editing skills are required.

CRM & Push Communication

• Develop content chains and triggers inside CRM/app.
• Create hypotheses and run A/B tests.
• Connect content to measurable conversion growth.

Must-Have Requirements

• 3+ years in content marketing (strategy + execution, not just posting).
• Proven experience building content funnels that support sales.
• Experience working with international markets.
• Strong English (B2–C1 minimum).
• Video production experience (interviews, educational content, short-form).
• Ability to independently shoot and edit content.

Strong Advantage

• Experience in finance / investments / fintech / crypto.
• Experience with Israeli or US market.
• Hebrew language.

Ideal Background

You probably worked in:

• Investment or fintech companies
• International B2C brands
• High-ticket product companies
• Media/agency environment with strategic responsibility