Team Lead - SMB Sales (PLG & Outbound)

About Terrific

Terrific is a global social commerce platform helping brands turn content into measurable revenue. We enable our customers to completely own their customer experience and data from end to end - changing the landscape of online shopping. 

Our tech allows retailers and creators to convert engagement into sales through real-time, data-driven shopping experiences. Our customers span the US, Europe, and LATAM, and we are scaling rapidly.

We are now building the revenue engine that will support our next stage of growth.

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The Role: Why this role exists

We are hiring a builder to own and scale Terrific’s SMB revenue motion end-to-end.

We have strong product adoption and market pull. Now we need to turn that momentum into a predictable, scalable revenue engine.

This role exists to design, build, and operate that system.

This is not a maintenance role. This is a creation role.

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Impact: What you will build

You will architect and run the full SMB growth engine across product-led growth, outbound sales, and customer lifecycle.

Your work will directly shape:

• How customers enter and activate

• How trials convert into paying customers

• How customers expand and stay long-term

• How Terrific scales globally

You will create the operating cadence, playbooks, and funnel that drive predictable revenue.

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Ownership: What you will own

You will own the SMB funnel end-to-end:

Acquisition → Activation → Conversion → Retention → Expansion

Including:

Revenue Engine

• Define ICP, segmentation, and targeting

• Build and scale outbound strategy and sequences

• Own trial-to-paid conversion performance

• Create expansion and lifecycle programs

Team Leadership

• Lead and coach SMB Account Executives

• Hire and develop new team members

• Create playbooks, standards, and operating cadence

Product & Growth Partnership

• Partner with Product and Engineering on onboarding and in-product conversion

• Improve activation and time-to-value

• Translate product usage signals into revenue opportunities

Analytics & Execution

• Own funnel metrics, dashboards, and reporting

• Run weekly pipeline, funnel, and growth reviews

• Identify and execute experiments to improve performance

You will have real ownership and autonomy.

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Environment: Why Terrific?

Terrific is a focused, execution-driven company where strong operators have direct impact.

You will work closely with the CEO and leadership team to define how Terrific grows. We move fast, operate with high ownership, and value people who build. This is a role for someone who wants to create something meaningful and see the results of their work.

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Requirements: What you bring

You have experience building and scaling SMB or PLG revenue in a SaaS environment.

Specifically:

• 6+ years in SaaS sales, growth, or revenue roles

• Experience owning funnel metrics across activation, conversion, and retention

• Experience leading outbound and sales-assist motions

• Experience managing and coaching commercial teams

• Strong analytical mindset and comfort working with funnel and cohort data

• Experience partnering with product teams on onboarding and growth

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Nice to have

• eCommerce or Shopify ecosystem experience

• Experience in PLG-driven companies

• Experience with tools such as HubSpot, Intercom, Amplitude, Mixpanel, GA4, Looker, or similar

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Why this role matters

This role will define how Terrific scales its revenue. You will not inherit a finished system. You will be an integral part of building it.