Senior Partner Marketing Manager

Who are we?

Panaya is the leading agentic platform for enterprise cross-application Test Automation, Smart Test Management and Change Impact Analysis. Since 2006, Panaya has helped IT and testing teams confidently deliver clean and safe changes to critical business processes and systems, while reducing risk, cost and disruption to business. We take pride in being business enablers for our customers by analyzing the impact of change, prioritizing risk, generating and fixing code, and effectively managing ongoing testing. With Panaya, IT, testing teams and business users can collaborate seamlessly, focusing their efforts where it matters most, so change becomes manageable, predictable and far less stressful.

Ranked among Dun & Bradstreet’s Top 10 Tech Workplaces (ranked #9 in 2025) and G2 Leader in Smart Testing for 5 consecutive years, based on 500 verified peer reviews rating Panaya at 4.5/5.

Who are you?

You’re a strategic operator who understands how enterprise software is actually brought to market through partners. You move comfortably between positioning and execution; defining the story, building the enablement, and showing up in the field when it matters. You know that indirect GTM requires clarity, discipline, and influence across multiple stakeholders. You’re comfortable in complexity, and you don’t wait for perfect conditions to move.

You move with speed and structure. You’re pragmatic, you cut through complexity, and you take full ownership. If this is your baseline, read on!

What will you do?

As a Senior Partner Marketing Manager, you will own how Panaya is positioned and brought to market through partners. Your mandate is to make system integrators and service partners successful bringing Panaya to market, through clear positioning, strong enablement, and effective field execution.

You will operate at the intersection of Partner GTM and Sales, Product, Marketing, and Field Enablement, translating Panaya’s platform value into partner-focused narratives, sales plays, and real customer conversations.

This is a full-time position, hybrid, with offices based in Hod Hasharon, Israel.

Responsibilities:

• Own how Panaya is positioned and brought to market for and through partners and define partner-specific positioning and messaging, aligned to Panaya’s core narrative and strategy
• Initiate and drive partner GTM motions, including co-marketing plays with SIs, GSIs, and service partners, in close partnership with Alliances, Sales, and Field teams
• Translate Panaya’s platform value into partner-ready stories, use cases, videos, and enablement assets that partners can confidently use with customers
• Manage multiple partners and initiatives in parallel, prioritizing efforts based on GTM impact, field needs, and partner maturity
• Drive partner-facing field execution, including joint events, customer workshops, and sales / partner enablement sessions

Requirements:

• 6+ years of experience in enterprise B2B marketing, with 3+ years ownership of indirect / partner-led GTM motions (preferably with a background in IT, ERP, testing working with SIs, GSIs, and service partners)
• Strong product marketing fundamentals, adapted for indirect and co-selling motions
• Excellent verbal and written communication skills in English
• AI-first, output-driven mindset