DTC eCommerce Creative Lead

About the Role

We are a fast-growing DTC eCommerce brand, live for just two years and already generating eight-figure revenue in the U.S. market. Creative is our primary growth engine, and we operate exactly at the intersection of performance marketing and storytelling.

We’re looking for a hands-on Creative Leader to own and scale our creative performance strategy end-to-end — from research and ideation, through copy and production, to testing, iteration, and performance analysis.

This role comes with real ownership, direct business impact, and the opportunity to build a world-class, scalable creative machine.

Key Responsibilities

• Lead the creative performance strategy across paid social platforms (Meta, TikTok, YouTube, AppLovin)
• Research audiences, personas, pain points, and angles to generate high-performing direct response concepts
• Write detailed briefs, scripts, and copy for UGC, production shoots, and performance creatives
• Own the full creative lifecycle: concept → execution → testing → optimization → scaling
• Analyze daily creative performance metrics (hook rate, hold rate, CTR, ROAS) and turn insights into action
• Manage and mentor video editors, designers, and content creators with clear feedback loops
• Own and manage the Creative Department, including workflows, resource planning, and output quality.
• Plan ahead: build creative roadmaps, batches, and seasonal/peak-time initiatives
• Build scalable workflows, testing frameworks, and creative systems
• Leverage AI tools for research, ideation, and content creation
• Stay ahead of platform trends, consumer behavior, and creative best practices

Requirements

• 2+ years of proven experience in creative/performance roles within DTC eCommerce
• Strong understanding of Direct Response marketing and acquisition funnels
• Data-driven mindset with the ability to interpret performance metrics
• Creative experience (copywriting, video, or design — a strong advantage)
• Familiarity with creative research and analytics tools (e.g., Motion, Foreplay or similar)
• Self-starter with leadership capabilities and a “get-things-done” mentality
• Ability to thrive in a fast-paced, high-growth environment
• Native-level English fluency (written & spoken)
• A true hands-on leader who is equally comfortable building strategy and executing under pressure.

You’ll Thrive Here If You:

• See creative as a blend of art, psychology, and data
• Love testing, iterating, and scaling bold ideas
• Aren’t afraid to challenge briefs or propose unconventional directions
• Live and breathe DTC — scrolling feeds to analyze ads