Customer Relationship Management Specialist

CRM – Clawee Studio

Location: Petah Tikva, Israel

Reports to: General Manager

Type: Full-time, On-site

About Clawee

Clawee is a wildly popular mobile game that brings the thrill of real-life claw machines straight to your phone. Players control actual machines in real time, win real prizes, and have them delivered straight to their door. With millions of users around the globe, Clawee is redefining the intersection of gaming, entertainment, and logistics.

As we grow, we’re looking for a CRM candidate for Petah Tikva, leading the heart of our operation where the Clawee magic happens.

The Role

We are looking for a data-driven and creative CRM candidate to join the Clawee 2 team. In this role, you will be responsible for designing and executing end-to-end lifecycle marketing strategies. Your goal is to engage our users, drive app loyalty, and optimize the user journey through personalized communication across multiple channels.

What You’ll Do?

· Lifecycle Strategy: Develop and implement automated onboarding, engagement, and win-back campaigns via Push Notifications, Email, and In-App messages.

· Segmentation: Analyze user behavior to create high-performing segments and deliver personalized content that resonates with the Clawee 2 community.

· Data Analysis: Monitor key performance indicators (KPIs) such as Retention Rate, Churn, and ARPU, and provide actionable insights to the product team.

· Collaboration: Work closely with the Content and Design teams to ensure the Clawee 2 brand voice is consistent across all CRM touchpoints.

· Campaign Execution: Creating/Generating emails, SMS, web pushes, and app pushes, User Journey.

Who You Are?

Experience: 2-4 years of experience in CRM/Lifecycle Marketing, specifically for mobile apps (B2C).

· Tools: Hands-on experience with CRM platforms (e.g., Simplify, Power BI, MoEngage, or Leanplum).

· Experience with Google Sheets

· Analytical Skills: Strong ability to interpret data and use it to drive strategic decisions.

· Creative Mindset: Excellent storytelling skills with a keen eye for engaging UI/UX within messaging.

· English: High-level English (both written and verbal) for crafting global campaigns

• Fluent in Hebrew and proficient in English
• Based in (or willing to relocate to) Petah Tikva, Israel

Why Clawee?

• Be part of one of Israel’s most innovative entertainment startups
• Lead a fast-paced, fun, and future-facing operation
• High-impact role with room to grow and shape your own path
• Work alongside a passionate, creative, and tech-savvy team
• Competitive salary and benefits package