Head Of Growth

Head of Growth – Brief Summary

location: TA

full time office

Role:

Hands-on growth operator owning paid acquisition and performance for a US-focused consumer / DTC brand. Not a high-level executive.

This is a strategic doer who runs campaigns directly, tests creatives, and scales channels. (will manage 3-4 people)

Must Have:

1. Strong Meta Ads expertise, including managing large budgets and real scaling experience

2. 5+ years in acquisition / performance marketing

3. Truly hands-on operator, not just strategy or team management

4. B2C OR B2B2C OR B2Smbs

Nice to Have:

1. Consumer / ecommerce / DTC background

2. Experience marketing to the US market

you can DM me or send CV to: emil@emil.co.il

more info:

Role Responsibilities

Enter from 0 to 100 and lead the new brand at a Head of Growth level

Lead a team of 3 

Deep involvement and understanding of performance across all campaigns

Work closely with the Creative team

Work closely with the Retention team to build email marketing + SMS

Proficiency in AI tools – such as Motion Up, Add.ai, Magics, House.io, Adge.AI

Responsibility for extracting data and deep Data understanding and analysis

Responsibility for Data tools – such as Excel / Tableau

Responsibility for social media

Responsibility for CTV/TV channels​

Role Requirements

E-commerce experience 

UA management (mix including: Google, Meta, Social Media, TV)

Management of at least 2–3 people – from TL positions

Passion for campaigns and the ability to lead hands-on in the first stage on everything required

Experience in understanding numbers and Data as well as high Creative abilities

Experience in the US market – therefore fluent English (native speaker is an advantage)

Experience in TV or CTV advertising – significant advantage​

Screening Questions

Do you have experience in E-commerce? How deep is your experience? How many years?

What media budgets have you managed? On which platforms did you run acquisitions?​