Marketing Lead

About GenieLabs

GenieLabs is an AI-powered LiveOps content partner dedicated to unlocking new revenue opportunities for businesses while maintaining team efficiency and production speed. Using advanced Genie agents, we automate every step of the production workflow, including trend tracking, concept ideation, creative direction, and asset creation. Our solutions deliver asset packs, mini-games, offers, and more with speed, efficiency, and visual consistency. Trusted by leading studios such as Playtika, Playstudios, and Whalo, GenieLabs is shaping the future of LiveOps

About The Role

Own marketing end-to-end. You’re the first marketer, shaping the strategy, the narrative, the GTM engine, and the hands-on execution. Product marketing, sales enablement, and demand all sit with you.

Key Responsibilities

• Build positioning, messaging, and value props that help sales win conversations with game studios.
• Create sales collateral: one-pagers, decks, case studies, demo scripts, competitive briefs.
• Partner with founders on ICP refinement, discovery, and turning product capabilities into commercial stories.
• Lead feature launches end-to-end: research → narrative → enablement → measurement.
• Build the broader marketing strategy and GTM plans.
• Execute channel work yourself: email, content, paid tests, partnerships.
• Build a repeatable content system for social, updates, demos, and thought leadership.
• Manage conferences, community moments, and studio-facing events.
• Set up lightweight analytics to track pipeline impact and guide iteration.

Requirements

• English mother-tongue level.
• At least 5 years of experience in Marketing roles.
• Full-stack marketer: brand, product marketing, GTM, demand.
• Strong product-marketing instincts, especially sales support and storytelling for creative/technical audiences.
• Comfortable building strategy and vision—and equally comfortable rolling up sleeves.
• Experience with game studios, creative tools, or AI products is a plus.
• Proven scrappiness and effectiveness in small, ambiguous environments.