Marketing Department Manager

Webbee Digital is a B2B marketing agency specializing in building business relationships and sales opportunities for companies through strategic activity on the LinkedIn platform.

We work with growing companies in Israel and internationally, leading data-driven Go-To-Market processes built on strong messaging and scalable systems.

We are hiring a GTM Strategy Team Lead for a hands-on, hybrid role combining strategy, execution, and leadership of a growing team.

Responsibilities

• Lead end-to-end Go-To-Market strategy for B2B clients
• Break down client products and services into core value propositions, use cases, ICPs, and buying triggers
• Identify markets, segments, and sub-niches with real commercial potential
• Define audience priorities, channels, and messaging strategy
• Conduct in-depth market and audience research by geography, industry, and company stage
• Build practical ICPs and personas based on real decision-makers
• Work with raw data from platforms such as LinkedIn and CRM systems to generate insights
• Design and implement scalable GTM systems end-to-end
• Own messaging strategy for LinkedIn and email outreach, including ongoing A/B testing
• Collaborate closely with SDR teams on responses, follow-ups, and conversation flows
• Connect GTM activity with clients’ sales processes and funnels
• Manage client onboarding, strategic discussions, and ongoing optimization
• Analyze performance and conversion quality and drive continuous improvement

Requirements

• Proven experience in B2B Go-To-Market, demand generation, or outbound strategy roles
• Strong strategic thinking combined with hands-on execution capabilities
• Solid understanding of B2B sales funnels and buyer journeys
• Experience with LinkedIn outreach and cold email frameworks
• Systems thinker who builds scalable processes, not isolated campaigns
• Strong communication skills and ability to lead client-facing strategic conversations
• Fluent in English and Hebrew

If you are looking for a hands-on GTM leadership role in a hybrid environment, where strategy, execution, and real ownership come together, we would love to hear from you