CRM & Lifecycle Manager

Description

Helfy is a fast-growing company operating a digital telehealth platform that connects clients with doctors for online prescriptions, medication and consultations. Driven by a purposeful, people-centric approach, we aim to be the companion of choice for managing and living with ongoing medical conditions by offering affordable, accessible, personalized, and fast medical care.

We’re looking for a hands-on CRM Manager to own and execute customer communications across key lifecycle touchpoints. This role is highly execution-focused, combining creative messaging, marketing automation, and data-driven optimization to drive customer engagement, retention, and loyalty.

Responsibilities

• Manage day-to-day customer communication channels including email marketing, SMS, in-app messages, and newsletters to keep customers engaged and informed
• Develop creative content and marketing messaging tailored to different customer segments and lifecycle stages
• Ideate and execute CRM and lifecycle strategies that drive customer retention and loyalty
• Build, implement, and continuously optimize trigger-based campaigns and automated workflows
• Monitor retention KPIs and campaign performance on a regular basis
• Run A/B tests on messaging, timing, and formats, and use insights to guide ongoing improvements
• Develop and maintain reports and dashboards to measure CRM effectiveness and impact
• Collaborate cross-functionally with Product, Data, Creative, and Development teams to move CRM initiatives forward end to end
  
  

• 2–4 years of experience in CRM, Email Marketing, Lifecycle Marketing, or Customer Retention within a B2C e-commerce environment
• Hands-on experience with marketing automation platforms such as HubSpot, Braze, Klaviyo, or similar
• Comfortable creating marketing content for email and CRM channels, with a strong creative mindset and attention to messaging and tone, knows how to balance brand voice with performance.
• Hands on experience with building workflows, user segmentation lists, and journey mapping - not just overseeing.
• Analytical mindset with a data-driven approach to decision-making and optimization
• Experience with analytics and reporting tools such as Tableau, Data Studio, Mixpanel, or similar
• Highly motivated self-starter with a fast-learning mindset and a positive attitude
• Collaborative team player, comfortable working with cross-functional partners including creative, content, and developers
• Bachelor’s degree in Marketing, Industrial Engineering, Business, or a related field
• High-level English is required
• French or German – an advantage