Business Development Lead – Financial Services

Sidelines Group is seeking an entrepreneurial Business Development Manager to lead our expansion into the Financial Services vertical. This is a unique opportunity to act as an independent, taking full ownership of a new business pillar from the ground up. If you are a high-energy hunter with experience in financial affiliates and a passion for building something from zero to one, we want to meet you.

About Sidelines

Sidelines Group is a rapidly growing leader in the digital affiliate space. While our roots and core business are deeply embedded in sports betting and iGaming, we are now aggressively expanding into new horizons. We specialize in innovative digital media and cutting-edge marketing strategies that connect high-intent audiences with global brands.

We are looking for an entrepreneurial "first-mover" to spearhead our expansion into the Financial Services vertical. If you are a fast runner who thrives in "deep water" and wants to build a new business pillar from the ground up, this is your spot.

The Role: What will you do?

In this role, you will function as an independent unit within the Business team, acting as the primary engine for our new Financial Services vertical.

• Vertical Launch & Ownership: Take full responsibility for establishing and scaling our presence in the financial services affiliate market.
• Hunting & Sourcing: Proactively identify, reach out to, and onboard new financial partners and advertisers.
• End-to-End Partner Management: Oversee the entire lifecycle of partner relationships, including commercial negotiations, legal onboarding, and financial performance.
• Strategic Growth: Analyze market trends to identify new sub-verticals and products within the Fintech space.
• Data-Driven Optimization: Utilize BI tools to monitor performance, ensuring our financial traffic is high-quality and high-converting.
• Autonomous Execution: Work independently to navigate a "greenfield" environment while collaborating with the broader team to leverage company resources.
  
  

• 1–2 years of experience in the Financial Affiliate space: Specific experience working with Financial Services (Credit Cards, Loans, Insurance, or Online Banking) is mandatory.
• Client-Facing Expertise: A proven track record of managing and growing relationships with advertisers or affiliate networks.
• Entrepreneurial Mindset: You are a "head-down, results-up" worker who doesn't need a manual to figure out how to win.
• Creative Problem-Solver: An out-of-the-box thinker who can find creative ways to enter a competitive market and build a unique value proposition.
• Native/Fluent English: Exceptional communication and negotiation skills are a must for international business - a must.
• Analytical Rigor: Strong ability to process sales data and draw actionable insights to optimize ROI.
• Independence: You are comfortable being the "sole operator" for this vertical, taking initiative without constant supervision.