PPC MANAGER

Castro-Hoodies Group is looking for a talented and experienced Senior PPC Manager.

What does the role include?

Managing, optimizing, and maximizing ROI for large-scale campaigns across Facebook, Google, and additional platforms.

Setting up and managing ongoing, high-frequency performance campaigns.

Data analysis and leading ROAS-driven PPC strategy for sales campaigns.

Building a long-term digital marketing strategy with a strong focus on the customer journey.

Working collaboratively with the eCommerce site managers and marketing managers.

Managing brand media plans in coordination with the group’s marketing leaders.

Requirements:

At least 2 years of experience managing PPC across Facebook, Google, and TikTok, with strong emphasis on eCommerce and retail – must.

Strong analytical thinking, numerical understanding, and high creativity.

Deep strategic thinking in digital marketing.

High self-learning ability and passion for new technologies.

Ability to manage multiple tasks, report, and derive insights.

Familiarity with Google Analytics – required.

Experience with Supermetrics – significant advantage.

Experience implementing pixels and automation processes – advantage.