Creative Producer, Growth

The Situation

I'm Imu, the CEO of Aleph Beta. We're a nonprofit Torah education organization built around the scholarship of Rabbi David Fohrman. We produce animated videos, podcasts, books, and courses, and we serve thousands of paying members on a subscription model — essentially crowdfunded by the people who love what we do.

We believe we're sitting on something extraordinary, and we haven't figured out how to share it widely enough. That's why we're hiring you.

There's a hunger out there in the Jewish world — and honestly, beyond it — for Torah that doesn't feel flat. A lot of people have grown up with Torah as a book of laws and stories: sometimes inspiring, often confusing, frequently two-dimensional. They want more depth, more meaning, more intellectual honesty. Some of them have quietly disengaged. Others are still showing up but feel like something is missing.

We believe that hidden within the Torah is its own methodology for how it communicates meaning — a system of patterns, parallels, and structures woven into the text itself that, when you learn to see them, unlock an entirely new dimension of the book. Stories that felt flat reveal extraordinary depth. Laws that seemed arbitrary reveal profound wisdom. People describe it as seeing in three dimensions after a lifetime of seeing in two.

This approach has transformed how our members relate to their faith — helping them feel an intimacy with the Author of the Torah they didn't know was possible, and revealing a beauty in the text that is breathtaking. The people who find us tend to stay. They write things like "I've been learning Torah my whole life and I've never experienced anything like this."

But most of the Jewish world has never encountered this. It's not that people have heard of us and aren't interested — it's that they don't know we exist.

There's also a business reality. We're crowdfunded — thousands of individuals making small monthly contributions because they believe in what we do. In any subscription business, your growth rate needs to outpace your churn. Our churn is healthy. Our growth has been linear. Linear growth can't outrun exponential churn forever. We need more people discovering Aleph Beta. That's where you come in.

The Job

One sentence: take our deep content and turn it into short-form media that makes Aleph Beta's audience grow.

We have an extraordinary library — hours of courses, podcast seasons, animated videos. Your job is to mine that library (and create original content) to produce short-form, scroll-stopping, shareable media that brings new people into our world. Followers on Instagram, Facebook, TikTok, X, LinkedIn, YouTube. Email subscribers. App downloads. Anyone who wasn't in Aleph Beta's orbit yesterday and is today because of something you made.

Short-Form Video — This is the heart of the role. Reels, TikToks, YouTube Shorts, social clips — both from existing content and from scratch. You know what a good hook looks like. You study creators who are great at this and understand why their work lands. You're not just cutting clips — you're crafting moments that make people want more.

Lead Magnets — Printable Seder guides. "5 questions that will transform your Shabbat table." A beautifully designed one-pager for a hard parsha. You think creatively about what would make someone hand over their email address, and you make it.

Ad Creative — The best organic content often becomes the best ad creative. You'll work with whoever is running paid campaigns to develop and test hooks, formats, and angles — and iterate on what performs.

Multi-Platform Growth — We're on every major platform and we've barely scratched the surface. Growing our followership and email list is part of the job. If something you make goes genuinely viral and brings thousands of new people to Aleph Beta — that's a massive win, and I want to celebrate it like one.

What This Role Is and Isn't

This is not a "social media manager" role. I'm not looking for someone who keeps our accounts active and posts on a schedule. I'm looking for someone who is creatively restless about the question: how do I get more people into Aleph Beta's orbit?

I need someone who takes real ownership of outcomes — the way an entrepreneur would. You're not waiting for someone to hand you a brief. You're looking at what's working and what isn't, forming hypotheses, running experiments, and adapting. If a reel bombs, you ask why it bombed and try something different. I want someone who can tell me: "Here's what I tried this month, here's what happened, and here's what I'm doing differently next month."

What I Actually Need From You

Success at Aleph Beta requires three things, and missing any one of them is a dealbreaker:

1. Creative and technical skill. You can make things. You're fluent in short-form video — editing, pacing, hooks, formats. You write well. You have a design sensibility. You're comfortable with AI tools. You're fast and you're good. A portfolio is worth more than any bullet point on a resume.

2. Strategic thinking and ownership. You study successful creators — Diary of a CEO, Ali Abdaal, whoever your references are — and you can explain why their content works, not just that it does. You form hypotheses, test them, measure what happens, and adapt. You don't just produce content — you own the outcome.

3. A deep understanding of our brand and mission. This is the one that matters most.

There's a temptation, when making short-form content for a Torah education company, to distill everything into snappy questions and answers. "Why don't we eat on Yom Kippur? Here's a mind-blowing answer!" I get the instinct — that format works for a lot of creators. But that's not our brand, and if you do that with our content, you'll be undermining what makes us special.

Aleph Beta's differentiator is that we show our work. The power of our content isn't in the answers — it's in the journey to the answers. If you strip away the journey and just give people the punchline, you've turned us into every other Jewish content organization out there.

Think Diary of a CEO. Steven Bartlett doesn't distill two-hour conversations into 30-second soundbites. He creates trailers — gives you enough of the journey to make you need to hear the rest. Whatever format you develop for Aleph Beta needs to respect the fact that the journey is the product.

We're not pop Torah. We're not inspiration-lite. We take people on serious intellectual and spiritual journeys through the text, and the short-form content you create needs to honor that — even as it's optimized for scrolling and sharing.

The person I'm looking for watches one of our courses and doesn't just think "that was cool." They think: "Oh my God, that moment at minute 23 where the chiasm clicks into place — THAT's the trailer. That's what I'd build the reel around." If that's you, we should talk.

Qualifications

- Demonstrated experience creating short-form video content (show me your work)

- Proficiency with video editing tools (CapCut, Premiere, DaVinci — whatever you use)

- Strong writing ability — hooks, captions, ad copy, email subject lines

- Comfort with AI tools for ideation, drafting, and iteration

- Experience growing a social media audience with measurable results

- Design sensibility for lead magnets, graphics, and visual content

- Familiarity with social media analytics

Strongly preferred:

- You already know and love Aleph Beta's content

- Experience creating content for educational or mission-driven organizations

- Familiarity with the Jewish community

- Experience with lead generation and email list building

- You've made something go viral and you can tell me why it worked

A Quick Gut Check

This role might be for you if:

- You watch an Aleph Beta podcast and immediately think about which moment would make the best reel

- You've sent our content to a friend and said "you have to see this"

- You get a genuine thrill when something you made gets shared widely

- You're frustrated by shallow Jewish content on social media and think you could do better

This role is probably not for you if:

- You think of social media as "posting" rather than "creating"

- You'd be tempted to strip our content down to quick questions and answers

- You're not personally interested in Torah or Jewish life

- You need someone else to tell you what to make — every time

Where You'd Fit

You'd be joining a small marketing team. You're not managing anyone — you're producing. You'd work closely with the team on campaigns and distribution, collaborate with our content team to identify the best material to draw from, and report to me or our Marketing Lead. There's real creative freedom here — we know what we have and what we need. How you bridge that gap is largely yours to figure out.

Compensation

$55,000–$80,000, based on experience. This is a hands-on creative role at a nonprofit — not a director-level position. But it's a role with real ownership, real creative freedom, and the chance to meaningfully shape how people discover Torah content that could change their lives.

How to Apply

Send an email to [email protected] with:

- Your resume

- A portfolio or examples of short-form content you've created (links are fine)

- A brief note: what's your relationship with Aleph Beta's content? What's a piece of content you've created that you're genuinely proud of — and why?

Bonus points: Pick any Aleph Beta video, podcast, or course and tell me how you'd turn it into short-form content. Not a distillation — a trailer. What moment would you build it around? What would the hook be? What platform? Why? Do this well and you'll jump to the top of the pile.

One more thing: if you love Aleph Beta's content and you're a creative person but you're not sure you have enough "professional" experience — still reach out. Passion for the mission combined with creative instinct is something I can work with. A polished resume with no connection to what we do is something I can't.