Retention & Lifecycle Marketing Manager

Description

Helfy is a fast-growing company operating a digital telehealth platform that connects clients with doctors for online prescriptions, medication and consultations. Driven by a purposeful, people-centric approach, we aim to be the companion of choice for managing and living with ongoing medical conditions by offering affordable, accessible, personalized, and fast medical care.

We’re looking for a retention & Lifecycle Marketing Manager to help drive engagement, retention, and loyalty across the customer lifecycle. This is a mid-level role for someone who can execute independently, move projects forward, and collaborate closely with Product, Retention, and Data teams.

Responsibilities

• Own and optimize lifecycle marketing across email, SMS, push, and automated workflows using HubSpot and third-party tools
• Develop and execute retention initiatives aimed at reducing churn, increasing LTV, and driving long-term customer engagement
• Collaborate cross-functionally to deliver retention and lifecycle projects end to end, moving initiatives forward from idea to execution.
• Design, manage, and continuously improve segmentation, triggers, and customer journeys across key lifecycle stages
• Support and evolve loyalty and referral programs to drive repeat usage and advocacy
• Build and maintain dashboards and reports to track CRM performance; Analyze funnels and retention effectiveness.
• Translate insights into actionable improvements in targeting, timing, messaging, and channel mix
• Balance brand voice with performance in creating and adapting content for email marketing communications when needed.
  
  

• 3+ years of in CRM, lifecycle, or retention marketing within B2C environments
• Hands-on previous experience with marketing automation platforms such as HubSpot, Braze, Klaviyo, or similar (must-have)
• Strong execution skills with a project-ownership mentality
• Ability to understand both the technical and strategic aspects of CRM, and translate strategy into practical, scalable implementation
• Deep Understanding of user segmentation, behavioral triggers, journey mapping.
• Analytical, data-driven mindset with the ability to optimize performance based on insights
• Experience with Mixpanel, Tableau, Data Studio, or similar analytics tools
• Strong Plus - Experience with loyalty and referral programs.
• Fast learner; motivated, proactive, and self-driven with a can-do attitude
• Collaborative and comfortable working with cross-functional teams (Product, Data, Creative, Engineering)
• High level of English required
• French or German — advantage