Product Marketing Manager

Appstock is looking for a strategic and hands-on Product Marketing Manager to own product positioning, messaging, and go-to-market execution. This role sits at the intersection of Product, and Marketing, translating product capabilities into compelling customer value while driving adoption and revenue growth.

You will be responsible for shaping how Appstock’s products are positioned and presented to the market, equipping Sales with the right tools and enablement materials, ensuring clear and differentiated messaging across all channels, and contributing to the company’s overall marketing strategy and execution

We’re looking for someone who wants to grow with us, apply modern Product Marketing frameworks, and be deeply involved in execution. This is a very hands-on marketing role, including managing external production vendors when needed.

*This offer is for part-time (around 50%), with flexibility to grow

• Own product and brand positioning, messaging, and value propositions across Appstock’s solutions
• Work closely with Product to deeply understand capabilities, roadmap, and customer needs
• Build Sales enablement materials: pitch decks, one-pagers, battlecards, case studies, and demos
• Create customer-facing content including website copy, landing pages, presentations, and product documentation
• Lead hands-on market and competitive analysis to drive positioning, differentiation, and product marketing decisions
• Strengthen brand awareness and customer identification with Appstock’s products
• Partner with Sales and Customer Success to support product adoption
• Collect feedback from customers and the field, translate insights back to Product, and take ownership of additional marketing initiatives including website content, LinkedIn and social posts, outsourced production and management of marketing materials, and investor-facing marketing content.

• 5 years of experience in Product Marketing
• Proven experience in Ad- tech/ B2B high-tech / SaaS environments 
• Ability to translate technical products into clear business value
• Strong storytelling, messaging, and presentation skills
• Experience supporting Sales teams with marketing and enablement materials
• Market research and analytical mindset
• Strong understanding of AI technologies
• Hands-on, proactive, and comfortable working in fast-paced environments
• Self-starter who wants to grow with the company and build Product Marketing from the ground up
• Excellent written and spoken English-  A must 

About AppStock:

AppStock is a nimble, fast-moving AdTech company focused on developing cutting-edge programmatic technology. Our advanced optimization solutions have garnered extensive experience and industry recognition within the programmatic landscape.

Our solutions are foundational for both Brands and App Developers (Publishers and Advertisers), enabling them to capture relevant Audiences and effectively monetize publishers' assets.

Through AppStock’s ad-exchange, Marketers can reach their target audience and Publishers can significantly grow revenue across all screens and ad formats.

AppStock's state-of-the-art platform offers DSPs access to high-quality in-app supply while drastically improving their yield. This is achieved by superior targeting of ad-requests and a corresponding reduction in server calls.

The AppStock Culture:

At AppStock, our culture is what makes us tick! We've been a remote-only company for seven years, and it's worked out great for efficiency, productivity, profitability, and keeping things engaging. 

Our team is packed with super skilled folks from all walks of life, and their diverse experiences really make us who we are. 

We love a good challenge and are always looking for ways to grow

Our core values: strategic vision, passion, accountability, and autonomous ownership - guide everything we do.