Performance Marketing Manager (PPC / User Acquisition)

Lifecycle Marketing Manager

Why HAAT?

HAAT Delivery is one of the fastest growing startups in the region, connecting people with food, groceries, and everything they need, fast and easy. We’re bold, creative, and constantly evolving. Our in-house marketing team is the engine behind every campaign, social activation, and multi-platform strategy.You’ll join a fast-moving, collaborative environment where creativity, data, and growth go hand in hand.

---------------------------------------------------------------

We’re looking for an experienced Performance Marketing Manager to lead and scale our user acquisition efforts for our mobile app.

This is a builder role. You’ll start as a hands-on leader — running campaigns, optimizing budgets, and establishing infrastructure — then grow the team and function as we scale. You’ll own the full acquisition funnel on the media side, with significant budget responsibility.

Your mission: Scale user acquisition profitably and build the team that powers our growth.

What You’ll Be Doing:

• Own and scale user acquisition strategy and budget allocation across Meta, Google UAC, TikTok, and other channels.
• Build the performance marketing function from the ground up — recruit, lead, and grow the team.
• Optimize campaigns to hit acquisition and retention KPIs while maintaining ROAS targets.
• Drive the creative testing strategy — translate performance data into actionable briefs for the creative studio.
• Establish performance frameworks, reporting dashboards, and optimization playbooks.
• Collaborate closely with Product, Analytics, and Creative teams.

Who You Are:

• 5+ years of hands-on experience managing paid acquisition campaigns for mobile apps or eCommerce.
• Proven track record of scaling UA budgets while maintaining efficiency.
• Strong expertise with MMPs and analytics tools (AppsFlyer, Amplitude, Mixpanel).
• You understand cohort analysis, LTV metrics, and the full UA funnel deeply.
• You can translate creative performance data into clear direction for creative teams.

Why Join Us?

• Full ownership of UA strategy with meaningful budget and real decision-making power.
• Build and shape a team from scratch in a high-growth environment.
• Work at the intersection of data, creativity, and scale.