Performance Marketing Manager

We’re looking for a Performance Marketing Manager to lead growth for our newly launched beauty brand.

That person will execute, optimize, and scale our acquisition and conversion engine across our eCommerce brands.

This is not a junior role and not a pure media buyer position.

You’ll be an operator — someone who can take a growth strategy and turn it into daily execution, with a strong creative-strategist mindset.

You’ll work closely with the team to ship growth initiatives quickly and keep the engine running efficiently.

In this role, you will:

• Execute and optimize paid acquisition across Meta and other performance channels
• Own creative testing frameworks and collaborate with creative teams to ship high-performing ads
• Build and execute A/B testing roadmaps across landing pages, PDPs, and checkout
• Optimize conversion rates, reduce CAC, and improve first-purchase efficiency
• Run growth experiments across paid and owned channels, leveraging AI tools for rapid testing and automation
• Analyze performance and cohort-level data and translate insights into action
• Collaborate closely with Creative, Retention, and other cross-functional teams
• Support and coordinate external partners when relevant
• Assist with influencer and creator relationships by supporting communication, coordinating deliverables, and helping integrate influencer content into paid and lifecycle marketing initiatives

We’re looking for someone who:

• Has 2-4 years of experience in eCommerce growth and performance marketing
• Hands-on experience executing paid media (especially Meta)
• Strong understanding of CRO, funnels, and ecommerce experimentation
• Creative-strategist mindset — you understand why ads work
• Proven ability to analyze noisy data and turn it into clear action
• Ownership mindset — you take responsibility proactively and push things forward
• Thrives in a fast-moving start-up environment
• Fluent in English