Market Development Senior Manager

The Market Development Senior Manager owns and leads the organization’s market development strategy, driving strong market positioning, accelerated growth, and measurable long-term business impact.

This role bridges Product, Marketing, and Sales, translating complex technological capabilities into clear, differentiated market value and scalable go-to-market execution.

The position oversees multiple strategic domains- Market Development, Creative Hub, and Sales Enablement- and ensures alignment across strategy, messaging, and field enablement to meet evolving customer and business needs. Operating in a highly matrixed environment, the role partners closely with senior leadership and serves as a key driver of cross-functional execution.

Key Responsibilities

• Define and execute the end-to-end market development strategy, aligned with business objectives, portfolio priorities, and growth targets
• Lead and scale three core functions: Market Development, Creative Hub, and Sales Enablement
• Develop clear value propositions, positioning, and messaging for complex products and solutions
• Generate actionable market insights, competitive intelligence, and customer understanding to influence portfolio strategy and business decisions
• Deliver high-impact sales enablement tools, content, and narratives that accelerate pipeline and revenue
• Drive cross-functional collaboration with Product, Sales, and Regional Marketing to ensure successful go-to-market execution
• Present strategies, plans, and performance outcomes to senior stakeholders and executive leadership with credibility and executive presence
• Translate strategy into execution through structured planning, prioritization, and measurable KPIs
  
  

• 10+ years of experience in Product Marketing, Market Development, or related strategic marketing roles
• Bachelor’s degree in Marketing, Business, or a related field (Engineering background – advantage); MBA – advantage
• Proven leadership experience managing managers and/or multiple functional domains
• Strong strategic, analytical, and data-driven mindset with the ability to translate market and customer insights into business impact
• Ability to simplify complex technologies into clear value propositions and go-to-market strategies
• Experience working effectively in matrixed, cross-functional environments
• Track record of driving execution and delivering measurable results
• Excellent communication, stakeholder management, and executive presentation skills
• Willingness to travel as required