Website Performance & Optimization Manager

Description

Silverfort is on a mission to bring identity security everywhere – to every human, machine, and AI agent, both on-prem and in the cloud.

Our unique technology secures identities & access at runtime, in ways that weren’t possible before. With the broadest identity security platform in the market, trusted by more than 1,000 customers including many Fortune 100 companies, Silverfort is uniquely positioned to lead the fast-growing identity security category.

Joining Silverfort means becoming part of a fast-moving team with a culture of innovation and collaboration, that goes above and beyond to help our customers and each other, on a journey to reshape the future of identity security.

Silverfort is seeking a Digital Performance & Optimization Manager to own inbound, organic growth across our corporate website. This role is responsible for how buyers discover Silverfort in organic search, how site visitors journey through the site, and ultimately, how they convert into pipeline.

As a Digital Performance & Optimization Manager you will lead website optimization for SEO with a focus on AI and generative search, conversion rate optimization (CRO), site performance, and user experience, while also being hands-on in rapidly building, testing, and optimizing pages and other necessary site updates. This is a highly cross-functional, data-driven role focused on turning inbound traffic into measurable business impact.

Responsibilities

• Own inbound, organic website performance across SEO, including optimization for AI-powered and generative search. Partner with our agency to evolve content and strategy
• Lead on-site CRO strategy, including experimentation, A/B testing, and funnel optimization. Analyze user behavior to identify and prioritize optimization opportunities
• Work with the agency and web team to continually optimize website performance, including site speed, core web vitals, and technical SEO
• Build and optimize landing pages and site updates directly in WordPress and Elementor to support campaigns
• Monitor website analytics and communicate performance impact and insights with the larger marketing team
• Partner cross-functionally with Demand Gen, ABM, Content, Brand/Design, and Development to support digital growth initiatives
  
  

• 5+ years of experience in B2B digital marketing, website optimization, or inbound growth
• Strong expertise in SEO, AI SEO/GEO, and content optimization
• Proven success driving CRO programs and on-site experimentation
• Hands-on expשerience building and managing pages in WordPress and Elementor
• Advanced experience with Google Analytics, GTM, and user behavior analytics tools
• Solid understanding of website performance and UX best practices
• Ability to connect digital performance to conversion rates, pipeline metrics, and revenue impact
• Self-starter with strong cross-functional communication, prioritization, and execution skills