Growth Marketing Manager

About Sett

Sett builds agentic AI that helps mobile game studios systematically discover winning UA creatives. We're not here to make the creative process "easier" - we're here to make it systematic. Our platform rapidly creates and tests diverse video and playable ad concepts at scale. What once took months now takes days.

We're backed by Bessemer Venture Partners and F2, serving some of the biggest game studios in the world.

The Role

As Sett's first Growth Marketing Manager, you'll own pipeline generation and the strategic alliances that accelerate our growth in mobile gaming.

This is not a "run ads and write reports" role. This is a builder position: architect systems that generate qualified pipeline while forging alliances that expand our reach and establish Sett as the category leader.

You'll report to Head of Marketing and work cross-functionally to drive revenue through demand gen and partner channels.

Responsibilities:

Own the full funnel

• Awareness plays that establish category leadership through conversion campaigns that drive demos
• Build nurture programs that move prospects from awareness to decision
• Partner with content marketing on high-converting assets: case studies, webinars, thought leadership addressing real UA creative pain points
• Own the website end-to-end, including managing our dev partner
  
  

• Own pipeline targets, conversion rates, CAC, and ROI
• Build dashboards that show what's working. Test messaging, creative, channels.
  
  

• Own marketing tech stack (HubSpot, analytics, enrichment tools)
• Build automated workflows for lead nurturing and qualification
• Implement AI-powered tools to accelerate content, analysis, and campaign optimization
  
  

• Identify and activate strategic partners: agencies and consultancies serving game studios, complementary martech platforms (ad networks, MMPs, analytics), and industry communities/influencers
• Develop partner programs with clear value props, enablement materials, and incentive structures
• Create scalable frameworks for partner onboarding and ongoing engagement
  
  

• Become a recognized face in mobile gaming partnerships - events, conferences, industry relationships
• Negotiate agreements that create mutual value. Be the primary contact for strategic partners.
  
  

• 3-5 years B2B SaaS marketing with proven track record in Growth Marketing / Demand Gen
• Demonstrated pipeline growth through paid, organic, and partner channels
• Mobile gaming, ad tech, or martech experience strongly preferred - you know the ecosystem and buyers
• Data-driven: comfortable in Salesforce, GA, and attribution platforms to understand and optimize performance
• Hands-on executor who builds campaigns, not just manages vendors
• Strong communicator: compelling copy, persuasive decks, confident external presence
• Startup mentality: thrive in ambiguity, move fast, don't wait for perfect
  
  

• You believe we are not alone in the universe
• You've built demand gen from 0 to 1
• You have existing relationships in mobile gaming or UA
• You've launched and scaled partner programs that drove real revenue
• You can speak credibly about agentic AI, automation, and creative performance
• You know the difference between lead generation and demand generation
• You're a full-stack marketer: landing pages, copy, data analysis, partnership negotiations
• You're scrappy - creative solutions when budgets are tight
• You measure twice, cut once: thoughtful experiments, fast learnings
  
  

• We measure what matters: Vanity metrics don't cut it. We care about pipeline, conversion rates, and revenue - not just impressions and clicks
• We move fast: Perfection is the enemy of progress. We ship, learn, iterate
• We're honest with partners: We build relationships based on mutual value, not smoke and mirrors
• We challenge conventional wisdom: If everyone in UA is doing something one way, we ask "why?" and often find a better approach
• We're direct: We say what we mean, we don't waste time with corporate BS, and we expect the same from our team