Senior Product Analyst

Description

Description

Minute Media is home to cutting-edge publishing technology and platforms that we not only use on our own properties, but also offer as B2B solutions to publishers worldwide. Our technology stack includes a state-of-the-art online video player, innovative ad units, and emerging products designed to power the digital content ecosystem.

We are seeking a highly skilled Product Analyst to strengthen our core product analytics capabilities while also supporting rapid innovation in the B2B space. This role sits at the intersection of foundational analytics and forward-looking product discovery. You will help level up data-driven decision-making across the product organization by establishing clear, unified metrics for product success, while also partnering with a dedicated innovation squad to validate new product ideas through fast experimentation and proof-of-concepts.

This is a high-impact role for an impact-driven analyst who wants to own product decision-making end-to-end.

What You’ll Do

Core Product Analytics & Adoption Insights (Primary Focus)

• Act as the analytical owner of our product ecosystem, connecting the dots across teams, challenging assumptions, and calling out when data shows we are heading in the wrong direction.
• Analyze and monitor holistic product health across Minute Media’s product ecosystem, including adoption, engagement, retention, and usage funnels.
• Develop and maintain comprehensive dashboards in BI tools such as Looker, providing product leadership with a clear, consolidated view of performance against strategic goals.
• Partner closely with Product Managers to define success metrics for new features and initiatives, ensuring every launch has clear, measurable objectives.
• Conduct deep-dive analysis to understand user behavior, identify usage patterns, and segment users or partners by engagement, product mix, or lifecycle stage.
• Diagnose performance issues or opportunities, translating data into actionable insights and clear recommendations for product strategy and prioritization.
  
  

• Serve as the dedicated analytics partner for a cross-functional innovation squad focused on developing and testing net-new products.
• Define measurement frameworks and success metrics for experiments, pilots, and proof-of-concepts, ensuring fast learning cycles.
• Analyze A/B tests and experimental results, delivering clear guidance on whether to iterate, pivot, or scale new ideas.
• Collaborate with engineers and product teams to define event tracking specifications for experimental features and new products.
• Provide rapid, “good enough” insights in a fast-paced environment, translating ambiguous questions into practical data points that keep momentum high.
  
  

• Work cross-functionally with Product, Engineering, BI, Design, and commercial teams to align analytics with business and product goals.
• Present insights and recommendations clearly and persuasively to non-technical stakeholders, influencing roadmap decisions and investment priorities.
• Contribute an analytical perspective to product strategy discussions, helping teams understand not just what is happening, but why.
  
  

• 5+ years of experience in product analytics, data analysis, or a similar role, preferably in B2B or SaaS environments.
• Strong proficiency in SQL, with experience querying large datasets (e.g., Google BigQuery, AWS Athena, or similar).
• Experience supporting A/B testing, experimentation frameworks, or rapid test-and-learn product development cycles.
• Hands-on experience with BI and data visualization tools such as Looker, with a focus on building clear, decision-oriented dashboards.
• Deep understanding of core product metrics, including adoption, engagement, retention, funnels, and feature usage analysis.
• Strong analytical and critical thinking skills, with the ability to turn vague questions into structured analyses and clear conclusions.
• Comfortable working in ambiguous, evolving environments and balancing long-term frameworks with short-term execution.
• Excellent communication skills, both written and verbal, with experience presenting insights to non-technical audiences.
  
  

• Familiarity with the online video ecosystem, digital advertising metrics, or publisher-focused products.
• Strategic mindset, with a track record of proactively identifying opportunities and influencing product direction through data.
• Experience working closely with cross-functional product teams in high-velocity or innovation-focused settings.