Insurance Marketing Manager, Israel

About At-Bay

At-Bay is the world's first InsurSec provider, combining industry-leading insurance with world-class cybersecurity, to help businesses tackle cyber risk. We offer multiple lines of specialty insurance, including Cyber, Tech E&O, and Miscellaneous Professional Liability (MPL) to nearly 40,000 customers.

Founded by Israeli entrepreneurs Rotem Iram and Roman Itskovich, At-Bay represents a proud Israeli success story in the global insurance and cybersecurity landscape. We’re bringing our innovativeInsurSec approach, an $80B market opportunity, to the Israeli market.

About The Team

At-Bay's Insurance Marketing Team builds our brand with brokers and drives new business growth. As our first marketing hire in Israel, you'll report to our Director of Insurance Marketing Chelsea Valente and work closely with our CEO Rotem Iram and lead Israel underwriter Tal Arazi to establish At-Bay's presence in the Israeli market and build strong relationships with major brokers.

Role Overview

As our Insurance Marketing Manager, Israel you'll be responsible for establishing At-Bay's brand and driving broker engagement in the Israeli market. This is a unique opportunity to build our Israel go-to-market strategy from the ground up, working directly with senior leadership to launch and scale our presence. You'll lead localized marketing programs, broker events, and sales enablement initiatives that position At-Bay as the InsurSec leader in Israel.

This role requires exceptional self-sufficiency, cultural fluency in both Israeli and American business practices, and the ability to operate with minimal oversight while staying aligned with global marketing strategy. We are looking for someone who is hungry to build a business in an emerging market and brings a team player mentality, willing to both network with executives and get your hands dirty planning events. You'll report to Chelsea Valente (Director of Insurance Marketing) with a dotted-line to Tal Arazi (Lead Underwriter, Israel).

Regular travel within Israel required for broker visits and events. Occasional international travel may be required for company meetings or training.

How You'll Make An Impact

• Support the execution of At-Bay's Israel market launch, across multiple digital and in-person channels and initiatives
• Localize launch materials, messaging, and campaigns for the Israeli market, including translation and cultural adaptation of key marketing materials from English to Hebrew
• Support CEO and Lead Underwriter with field enablement and business development opportunities
• Own the strategy, planning, budget, and execution of in-person broker events across Israel, including At-Bay-hosted events, industry conferences, and broker office visits
• Build sales enablement tools and messaging that help our underwriting team communicate At-Bay's InsurSec value proposition
• Develop audience-specific campaigns and content to educate brokers, advisors, and clients on At-Bay's products through webinars and educational content
• Monitor competitive landscape and provide insights to inform positioning and messaging
• Build relationships across the Israeli insurance and cybersecurity ecosystems to identify partnership and growth opportunities
• Collaborate with global marketing team to share learnings and best practices between markets
• Track and report on campaign performance, broker engagement, and market penetration metrics
  
  

• 5-10 years of B2B marketing experience, preferably within insurance, cybersecurity, or technology sectors
• Native-level fluency and strong copywriting skills in both Hebrew and English
• Proven success planning and executing events, tradeshows, or conferences in the Israeli market
• Deep understanding of Israeli business culture and broker relationship dynamics
• Exceptional self-sufficiency and ability to build programs from the ground up with minimal oversight
• Strong project management skills with ability to juggle multiple initiatives simultaneously
• Experience working with or marketing to insurance brokers and advisors
  
  

• Experience in field marketing or channel marketing roles
• Experience working for US-based companies or in cross-cultural business environments
• Knowledge of marketing automation tools (HubSpot, Salesforce, Iterable)
• Experience presenting to senior executives and securing stakeholder buy-in
• Existing relationships within Israeli insurance broker community
  
  

• Scrappy, hands-on approach willing to roll up sleeves and execute tactically
• Strategic thinker who can balance immediate launch needs with long-term growth
• Cultural translator who can bridge Israeli directness with American corporate culture
• Data-driven with ability to measure and optimize marketing performance
  
  

• Competitive salary and equity in a hyper-growth company redefining commercial insurance.
• A strong emphasis on work-life balance: Hybrid model, Wellness days, and more.
• Beautiful offices in Azrieli Sarona, Tel Aviv, steps away from train and bus lines.
• A collaborative, fun, and passionate team that loves solving tough problems together