Product Marketing Manager

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas. We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more. In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!

We’re looking for a strategic, hands-on Product Marketing Manager to lead the marketing strategy for Similarweb’s fastest-growing solution. This role sits at the center of VPs, Product, Sales, and Marketing - owning messaging, product launches, PLG funnels, pipeline impact, and sales enablement across core industries.

You’ll act as the “CMO” for App Intelligence, shaping how it’s positioned both externally and internally, and directly influence ARR (revenue) by leading marketing that drives new business, upsell, and cross-sell.

So, what will you be doing all day?

Cross-functional leadership: Operate at the intersection and build strong relationships with Solution VP, Head of Solution, Product, GTM, and Marketing teams (campaigns, operations, Demand Gen, etc).

• Product launches: Orchestrate the release of new features across industries and personas, from messaging and packaging to campaign strategy.
• PLG funnel optimization: Optimize lead gen via website pages, free tools, PPC, outbound campaigns and trial funnels, driving conversions and sales meetings.
• Positioning & messaging: Craft competitive value propositions and translate product features into benefit-driven use cases for buyers and customer-facing teams.
• Sales enablement: Equip sales with training, decks, battlecards, and competitive positioning.
  
  

What You Bring

• 3+ years of product marketing experience for a B2B product
• Familiarity with Appcues, Salesforce, Figma, and Mixpanel.
• Creative, “out-of-the-box” thinker with strong ideation skills
• Exceptional storyteller with strong presentation abilities
• A natural collaborator who builds trust and navigates multiple stakeholders with ease
• Comfortable moving fast and executing existing marketing roadmap plans
  
  

Why This Role, Why Now

• Lead and shape Similarweb’s fastest-growing solution
• Work across diverse marketing channels and high-impact partnerships
• Be part of Similarweb’s Emerging Solutions pod, a key growth engine
• Join an exceptional marketing team with a strong and agile innovation mentality
• High ownership, fast learning, and real influence
• Hybrid workplace - 3 days a week in the office
  
  

Why choose Similarweb?

We believe that building a great product and a great company starts with finding amazing people and helping them grow and develop professionally and personally. At Similarweb, you’ll be surrounded by curious, witty and passionate people that are hungry to drive real impact. We are proud to have over 800 creative and talented professionals, and we strongly believe in winning together as a way of driving a successful business!

Our Values

• Data Driven: We believe data driven decisions are the key to success and we are evangelists for the power of digital insights
• Passionate: We care deeply about what we do, are accountable for our actions and are committed to helping each other
• Excellence: We believe in excellence as a mindset. It’s in our nature; and we work hard to make a difference
• Winning Together: We know what it takes to build a great company and a great product and it begins with valuing each and every member of our team and working together to reach new heights.
  
  

Similarweb is a global company that strives to create a workplace reflective of the communities we serve, where individuals are empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

About Similarweb

Similarweb is the most trusted platform for understanding online behavior. Millions of people rely on Similarweb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more at WWW.SIMILARWEB.COM.

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