User Acquisition Specialist

Our Mission

Neema is all about impact - How often do you get the chance to affect the life of others, across the globe?

Our vision is to let everyone enjoy financial freedom, regardless of their banking status, credit score or other obsolete metrics.

Our platform does just that, without depending on the traditional banking system.

We provide digital financial services for a variety of populations, serving tens of thousands of customers every month.

Using cutting edge technologies and our global financial network, we provide our customers, individuals or businesses, advanced services including multi-currency account, international Visa card, and real-time cross-border payments, with expertise in hard-to-reach destinations.

We are looking for a User Acquisition Specialist to drive growth by planning, launching, and optimizing performance-driven paid media campaigns. The role involves managing large budgets, analyzing data, running experiments, and collaborating closely with creative, product, and analytics teams to continuously improve acquisition efficiency.

This is a one-man show role with real impact on the company’s growth, revenue and targets. You will be in touch with all parts of digital marketing, work with top marketing tools, and learn the full digital marketing process from A to Z.

Key responsibilities

• Plan, launch, and manage end-to-end paid media campaigns across Google Ads, Meta, and LinkedIn, from setup to optimization according to KPIs & Targets
• Manage and optimize monthly budgets of hundred thousands ILS across multiple campaigns and platforms
• Monitor daily performance, analyze results, and implement optimizations
• Run A B tests on creatives, audiences, funnels, and bidding strategies
• Collaborate closely with creative, product, and analytics teams to improve performance
• Track and analyze key KPIs such as CPI, CPA, ROAS, retention, and LTV
• Work hands on with app analytics and attribution platforms, Firebase and AppsFlyer
• Build reports, insights, and clear recommendations using Excel and Google Sheets
• Launch marketing campaigns via marketing automation platform (braze)
• Stay up to date with performance marketing trends, tools, and platform changes

Requirements

• 1+ years of hands-on experience in user acquisition, PPC, or digital performance marketing
• Proven experience managing significant paid media budgets in a fast pace environment
• Ability to work under pressure and prioritize tasks.
• Strong performance-focused experience with Google Ads and Meta Ads, including Search, App, and Conversion-driven campaigns
• Strong analytical skills and solid knowledge of Excel and Google Sheets
• Strategic thinking and
• Background in mobile app advertising is a strong advantage
• High attention to detail, strong ownership mindset, and ability to execute independently
• Strong communication skills, written and spoken both in English & Hebrew
• Copywriting skills
• Team player

Nice to have

• Experience with TikTok Ads, Apple Search Ads, Taboola, Outbrain
• Google Tag Manager Experience
• Familiarity with SKAN and privacy-first mobile measurement