Sales Specialist

About LakeHouse Senior Living

LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.

As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022–2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

About The Opportunity

The Sales Specialist – Multi-State Travel role provides hands-on sales and occupancy support across Ohio, Illinois, Indiana, and Wisconsin communities. This position partners closely with Regional Directors and Community Executive Directors to drive census growth during leadership vacancies, transitions, or periods of occupancy challenge.

This is a high-visibility, field-based role requiring frequent travel between assigned communities. Assignments vary in duration and are adjusted based on business need.

Responsibilities

• Drive census growth by providing on-site sales leadership and execution at assigned communities
• Consistently meet or exceed monthly sales productivity, inquiry conversion, and move-in goals
• Manage and optimize CRM and lead databases, ensuring accurate data entry, reporting, and trend analysis
• Convert inbound inquiries into qualified appointments and conduct high-quality tours for prospects and families
• Execute full-cycle sales activities, including phone, email, and in-person follow-up throughout the buyer journey
• Provide timely and accurate pricing, incentives, and deposit information to Executive Directors and Business Office teams
• Maintain daily sales activity reporting, inquiry triage, and forecast updates for community and regional leadership
• Support marketing initiatives through approved outreach materials, events, luncheons, and group tours
• Conduct off-site visits with prospects in homes, hospitals, and healthcare facilities as needed
• Coordinate move-in processes with department leaders to ensure regulatory compliance and resident readiness
• Monitor room inventory, readiness, and availability on a weekly basis
• Analyze competitive market conditions and incorporate insights into pricing and sales strategy
• Uphold confidentiality standards and promote a professional, collaborative team environment
• Ensure strong first impressions through community presentation, responsiveness, and professionalism
• Perform additional duties as assigned by regional leadership
  
  

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field
• Minimum 3 years of senior living sales experience
• At least 3 years of multi-community or regional sales leadership experience, including supervisory responsibility
• Proven ability to travel frequently across OH, IL, IN, and WI
• Strong analytical, organizational, and interpersonal skills
• Ability to quickly integrate into diverse community environments and lead through influence