Head of Growth Marketing

Head of Growth Marketing (Mobile Apps)

We’re hiring for a fast-growing mobile apps startup with a portfolio of iOS & Android products. We’re looking for a hands-on Growth / Media Buying Lead to own user acquisition and growth strategy across the portfolio. This is not a “campaign operator” role - you’ll lead the end-to-end growth engine: research, creative strategy, channel mix, measurement, and budget allocation across multiple apps, with real accountability for results.

The role is hybrid with a requirement of at least 3 days per week onsite - the office is conveniently located near the train station.

What you’ll do

• Lead growth strategy at the portfolio level - prioritize initiatives and allocate budgets across apps and channels
• Manage a small team and external vendors - hands-on execution is required
• Own the full funnel: market and audience research - creative concepts - media execution - deep analysis and optimization
• Select and scale paid channels (Meta, TikTok, Google UAC, Apple Search Ads)
• Drive creative strategy: hooks, messaging, testing roadmap, and continuous iteration
• Write and optimize ad copy and creative briefs
• Analyze performance deeply: CPI, CPA, ROAS, LTV, retention, cohorts - and make data-driven decisions
• Work closely with product and creative to improve post-install funnel, engagement, and monetization

What we’re looking for

• Proven experience in User Acquisition / Growth for consumer mobile apps with measurable impact
• Strong hands-on experience across paid channels and scaling performance
• Deep analytical mindset and ownership of KPIs (CPI/CPA/ROAS/LTV/retention/cohorts)
• Strategic thinker with high execution ability and strong ownership mentality