Demand Generation Manager

Description

Okoora is a global Embedded FX Infrastructure company.

We provide financial infrastructure that platforms embed into their products to power multi-currency operations, cross-border payments, and FX workflows for their customers.

Our customers are B2B platforms operating at scale, including fintech companies, SaaS platforms, ERPs, payment providers, marketplaces, and financial institutions.

The Role

We are looking for a hands-on Demand Generation Manager to own demand generation for our B2B platform customers.

This is a pure individual contributor role. There is no team management, no agencies, and no external execution layer.

You will be fully responsible for turning Okoora’s positioning and value into real market demand, measured by one thing only: qualified meetings and pipeline creation.

What You Will Do

• Own end-to-end demand generation for B2B platform customers.
• Build, test, and refine messaging for a complex infrastructure product.
• Plan and execute fast, experiment-driven campaigns across multiple channels.
• Create marketing assets independently: copy, short-form video, landing pages.
• Use AI tools daily for ideation, content creation, iteration, and automation.
• Work closely with Sales and Data to connect campaigns to real business outcomes.
  
  

• Consistent generation of qualified sales meetings with relevant platform customers.
• Direct contribution to new pipeline creation.
• Clear understanding of what messaging and channels actually convert.
  
  

• Full-time position
• On-site only, Israel
• High ownership and accountability
• Lean team, direct impact, no layers
  
  

• 2+ years of hands-on experience in B2B demand generation or growth roles.
• Proven experience generating leads or meetings for B2B companies.
• Strong English copywriting skills.
• Ability to work independently, end-to-end.
• Practical, daily use of AI tools in marketing workflows.
• Fast learner with a strong experimentation mindset.
  
  

• Experience in B2B SaaS, fintech, or infrastructure companies.
• Experience marketing complex or technical products.
• A clear portfolio of campaigns, experiments, or assets you personally built.