Founding CEO

About Dineas

Dineas is building a smoother dine-in experience for restaurants and guests—streamlining the flow from ordering to payment. Our product is finalized, live, and ready to scale. We’re starting in Tel Aviv and expanding from there.

The Role

We are hiring one Co-Founder & CEO to lead Dineas through its next stage of growth.
This is a hands-on, execution-first leadership role. As CEO, you will personally lead the company’s early commercial execution—working directly with customers, partners, and the product team to drive adoption and revenue.
You will take a product-ready platform and turn it into market traction: early customers, repeatable sales processes, partnerships, and a clear operating rhythm.

What You’ll Do

As CEO, you will:
- Define and execute the company’s go-to-market strategy (ICP, positioning, pricing, channels)
- Personally lead early customer acquisition, pilots, and commercial discussions
- Build and manage a structured sales pipeline from outreach to close
- Establish repeatable onboarding and rollout processes for restaurants
- Develop partnerships within the restaurant and hospitality ecosystem
- Track and review key metrics (activation, retention, revenue, rollout pace)
- Translate customer feedback into clear priorities with the product and tech team
- Represent Dineas in strategic conversations with customers, partners, and investors

What Success Looks Like

- Live restaurants or pilots in Tel Aviv with clear performance metrics
- A repeatable sales and onboarding process
- Validated pricing and packaging with customers
A documented pipeline and weekly execution cadence

Who You Are

Experience owning B2B sales, business development, partnerships, or commercial leadership
Strong relationship-builder with solid negotiation and closing skills
Comfortable operating in ambiguity and taking full ownership
Analytical enough to manage pipeline, KPIs, and basic forecasting
Advantage: experience in hospitality, restaurant tech, payments, SaaS, or POS integrations

Compensation & Founder Structure

This is a co-founder role with meaningful equity ownership.
Equity allocation is tied to responsibility and execution milestones
There is no fixed salary at the beginning
The plan is to transition to salary once funding and/or revenue supports it

How to Apply

Please send a short message including:
One relevant growth or sales achievement (numbers help)
Why restaurants or hospitality interest you
Your LinkedIn profile or CV