Marketing Manager for a Retail Company JB-4742

A leading fashion brand is looking for a strategic, analytical and business-minded marketing manager to lead the organization's overall marketing activity.

The role includes:

Developing and leading the brand's overall marketing strategy

Ongoing work with the digital manager and building joint work plans for all areas of activity

Managing the customer club:

Building work plans by segments

Increasing engagement, strengthening loyalty and increasing LTV

Analyzing customer behavior and generating business insights

Managing work with the advertising agency, PR and creative suppliers

Ongoing performance measurement, analyzing reports and drawing conclusions for optimization

Responsible for building success indicators (KPIs) for all marketing activities

Leading marketing campaigns - from planning to execution

Handling stores with declining performance, building action plans to improve sales and working with marketing managers In malls

Proven experience in a marketing management role - required

Experience in the fashion / lifestyle / retail sector - a significant advantage

Experience working with customer clubs, segmentation and CRM

Experience in managing digital marketing activities and e-commerce sites, including customer journeys, conversion optimization, working with analytics systems and managing media providers

In-depth familiarity with social networks, working with influencers and results-based measurement

High analytical orientation, numerical thinking and data-based work ability

High proficiency in Excel and data analysis systems - required

Ability to lead processes, manage multiple interfaces and have a broad business vision

Creativity, initiative, order and independent management ability"