Marketing Director - SaaS B2B (Adtech)

Description

We are looking for a senior Marketing Director to join a fast-growing B2B SaaS company in a strategic leadership role within the executive marketing organization. The position reports into the CMO (Co-Founder) and plays a central role in shaping the company’s product marketing, brand, demand generation, and go-to-market strategy. This is a senior, hands-on leadership role combining creative direction, product positioning, and performance-driven execution — for someone who can build strategy while driving campaigns and managing creative teams. About the Role As Marketing Director, you will own the marketing strategy for the product and be responsible for how it is positioned, communicated, and scaled in the market. You will work closely with Product, Sales, and Leadership, and manage creative resources including video editors and content creators. You will oversee social media presence, brand storytelling, and full-funnel B2B demand programs. You will play a key role in defining messaging, creative strategy, and go-to-market execution for a complex SaaS product. What You’ll Do Lead the company’s product marketing and go-to-market strategy across all channels Report directly to the CMO (Co-Founder) and serve as a senior leader within the marketing organization Own brand positioning, messaging, and narrative for a B2B SaaS platform Define creative strategy and manage content production, including video editors and designers Drive social media strategy and execution across LinkedIn and other B2B platforms Build and run demand generation programs across digital channels Partner closely with Product to shape product launches, positioning, and roadmap communication Translate complex technology into compelling stories for enterprise and mid-market customers Measure impact through KPIs, pipeline contribution, and revenue influence Scale processes and eventually grow additional marketing functions

Requirements

What We’re Looking For Proven experience leading marketing for a B2B SaaS product Strong background in product marketing, positioning, and GTM strategy Highly creative thinker with strong strategic instincts and execution mindset Experience managing creative teams, including video editors and content specialists Deep understanding of social media strategy for B2B brands Data-driven approach with experience owning funnel and pipeline metrics Comfortable working closely with founders and executive leadership Background in AdTech — a major advantage Excellent English communication and storytelling skills