Growth Marketing Specialist

About Us and the Role

Founded in 2014, OP Innovate specializes in protecting global enterprises from the ever-evolving challenges of organizational cybersecurity. With a deep-rooted expertise in cyber research, penetration testing, incident response, training, and forensics, the company is at the forefront of the cybersecurity industry. Headquartered in Israel, OP Innovate collaborates with leading experts and leverages state-of-the-art knowledge to address critical cybersecurity concerns. This commitment enables both the company and its clients to stay ahead in an increasingly complex digital landscape.

We are looking for a hands-on Growth Marketing Specialist who will work closely with the General Manager and own top-of-funnel execution. This is an execution-first role focused on launching and optimizing campaigns, nurturing leads, and driving measurable business outcomes. You will partner with Sales and technical stakeholders while keeping things pragmatic and results-oriented.

As part of a small team, you’ll wear multiple hats and directly impact growth in a lean environment. This is not a brand awareness role - it is tactical, performance-focused and outcome-driven.

Responsibilities:

• Own and execute top-of-funnel lead generation campaigns across PPC, SEO and more – from setup to optimization and performance improvement.
• Monitor pipeline health, conversion metrics, and growth forecasts to inform decision-making.
• Manage and maintain landing pages and lead capture flows using WordPress and other web tools.
• Build, maintain, and optimize HubSpot workflows, lead routing, scoring and CRM processes.
• Write clear, conversion-focused copy for campaigns, landing pages, emails and CTAs.
• Monitor campaign performance and support basic analytics to track KPIs.
• Support automations and integrations to streamline lead flow and reduce friction.
• Coordinate project execution and deliverables with internal stakeholders (sales, content, tech).
• Maintain website content and oversee regular updates, fixes and usability improvements.
• Provide clear, actionable growth insights and performance reporting to the CEO and leadership team.

Skills and Experience:

• 2+ years experience in a B2B revenue-focused marketing roles, ideally in cybersecurity/SaaS environments.
• Hands-on experience launching and optimizing digital campaigns (PPC, SEO, and more).
• Strong CRM capability (e.g. HubSpot, Salesforce, or similar platforms)
• Practical understanding of sales funnels, pipeline management, lead generation and funnel conversion.
• Solid copywriting skills with the ability to create clear, persuasive copy for campaigns.
• Experience managing basic WordPress site updates and web flows.
• Data-driven, analytical, and comfortable reporting on growth metrics and ROI
• Highly organised, proactive, and able to work autonomously in a hybrid environment
• Proactive, self-driven and able to work in a small, fast-paced team with minimal supervision.
• Confident partnering with operational leaders and influencing outcomes
• Fluent English and Hebrew (verbal and written).

Advantages:

• Experience with marketing AI tools.
• Basic design sensibility and comfort using tools like Canva for campaign assets