Lifecycle Marketing Manager

Lifecycle Marketing Manager

Why HAAT?

HAAT Delivery is one of the fastest growing startups in the region, connecting people with food, groceries, and everything they need, fast and easy. We’re bold, creative, and constantly evolving. Our in-house marketing team is the engine behind every campaign, social activation, and multi-platform strategy.You’ll join a fast-moving, collaborative environment where creativity, data, and growth go hand in hand.

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We’re looking for a highly analytical Lifecycle Marketing Manager to own the strategy for maximizing Customer Lifetime Value. While the Growth team focuses on the first purchase — you’ll own the journey from the second purchase onwards.

You’ll decode user behavior, build sophisticated segmentation models, and execute the data-driven journeys that turn one-time buyers into loyal, high-value customers.

Your mission: Keep customers coming back — and make every touchpoint count.

What You’ll Be Doing:

• Own the “Repeat” strategy: define and execute the playbook to increase purchase frequency and LTV.
• Build advanced segmentation models (RFM, LTV, activity-based) and tailor communication and offers to each user group.
• Architect complex, multi-channel lifecycle journeys (Push, In-App, Email, SMS) based on behavioral triggers.
• Optimize incentive spend: A/B test discount strategies and analyze segment elasticity to maximize ROI.
• Identify early signals of churn and build automated “save” flows to retain valuable users.
• Analyze cohort performance using BI tools to surface trends and unlock opportunities.

Who You Are

• 4+ years of experience in Retention / CRM strategy in high-frequency B2C products or eCommerce.
• You’re comfortable with complex data stacks and know how to translate insights into automated workflows.
• Hands-on experience with marketing automation platforms (Braze, CleverTap, or similar).
• A commercial mindset — you understand how to balance incentives with profitability.
• Experience with BI tools and data warehouses is a strong advantage.

Why Join Us?

• Own the retention engine of a fast-growing company with real business impact.
• Work with data at scale — build segmentation models and journeys that touch hundreds of thousands of users.
• Join a team that celebrates experimentation and meaningful user impact.