Yves Rocher - Creative Performance Manager

Creative Performance Manager

Full-time | Tel Aviv, Israel

About the Role:

We are looking for a Creative Performance Manager to lead the intersection of data, creativity, and performance marketing.

This role blends strategic media thinking with hands-on creative leadership, owning the full lifecycle of performance-driven campaigns- from concept and storytelling to execution, optimization, and scale.

Responsibilities:

• Own and manage performance-driven creative strategy for paid social channels (Meta/Facebook, TikTok, YouTube).

• Plan, execute, and optimize paid campaigns with a strong focus on ROI, scalability, and growth.

• Lead the creative process end-to-end: ideation, briefing, production, testing, iteration, and performance analysis.

• Collaborate closely with designers, video editors, copywriters, and external partners.

• Develop creative concepts, storyboards, scripts, and visual directions grounded in performance insights.

• Analyze campaign data to identify winning creatives, angles, audiences, and growth opportunities.

• Manage and optimize budgets to maximize efficiency and results.

• Build and maintain structured testing frameworks and scalable creative workflows.

• Stay ahead of platform trends, creative formats, audience behavior, and AI-powered tools.

Requirements:

• 2+ years of experience in performance marketing or paid social roles.

• Proven experience managing Meta/Facebook campaigns.

• Strong understanding of Direct Response marketing and performance KPIs.

• Analytical mindset with strong Excel and reporting skills.

• Creative intuition and strong storytelling skills.

·        Proven, mandatory experience working with creative editing tools (CapCut, InShot, Canva)

• Self-motivated and comfortable in a fast-paced environment.

• Excellent English skills - written and spoken.

Advantages:

• Background in eCommerce, retail, or digital-native brands.

• Hands-on experience in creative production.

• Experience with AI tools for creative research or content generation.

• Familiarity with creative automation and testing methodologies.

You’ll Thrive in This Role If You:

• Believe great creative is powered by data.

• Love testing, optimizing, and scaling.

• Think in systems, not just single ads.

• Want ownership and impact.