Director of Monetization

Boards is the operating system of direct sales.

With over 4 million users worldwide, Boards empowers direct sales distributors, solopreneurs, and small business owners to communicate, sell, and grow confidently.

We’re backed by leading global investors such as Bessemer Venture Partners and operate as a fast-moving, globally distributed team headquartered in Tel Aviv.

Our platform removes friction for business owners and teams by turning training, onboarding, and duplication into a seamless, scalable process. Through our mobile-first platform and innovative mobile keyboard, team leaders can instantly share their systems, scripts, and knowledge — empowering every team member to learn, act, and grow with confidence.

As we continue to scale globally, monetization and revenue optimization are core growth engines for the company. This role sits at the heart of that effort.

About the Role

We’re looking for someone who is truly passionate about growth and monetization — the kind of person who starts their day by opening dashboards, asking questions, and getting excited about improving the business.

This role is designed for someone with a strong analytical and performance-oriented background, who is deeply data-driven, understands revenue mechanics, and thrives in fast-paced startup environments.

You will report directly to the COO and work closely with the CEO, CPO, Product, Marketing, and Finance teams.

Key Responsibilities1. Monetization & Revenue Ownership

• Own the company’s monetization strategy end-to-end
• Be the daily owner of revenue performance by reviewing dashboards, analyzing trends, and identifying risks and opportunities
• Lead pricing strategy, trials, offers, and paywall logic
• Define which users see which offers and under what conditions
• Own and continuously optimize conversion rates across the entire revenue funnel
• Translate revenue and performance insights into clear, actionable plans for Product, Marketing, and Finance
• Work closely with Product team to define requirements for monetization and revenue optimization tools and ensure execution

2. Lifecycle Strategy & Conversion Optimization

• Lead lifecycle strategy across activation, engagement, retention, and reactivation
• Own user journey optimization with a strong focus on conversion rate improvement
• Design, run, and analyze experiments to maximize user value over time
• Partner closely with Product and Marketing to align lifecycle initiatives with business goals
• Drive data-based decision making across the full funnel

Requirements

• 10+ years of experience in growth, monetization, performance marketing, analytics, or revenue-focused roles
• Strong analytical and performance-oriented background, with a proven ability to translate data into business impact
• Hands-on by nature — motivated to dive into data, dashboards, experiments, and execution, not just strategy
• Deep understanding of monetization mechanics, including funnels, conversion rates, pricing, and revenue optimization
• Proven experience leading experimentation, including A/B testing frameworks and data-driven iteration
• Mandatory hands-on experience with mobile payments and subscription-based SaaS products
• Strong ownership mindset with the ability to independently drive initiatives end-to-end
• Thrives in fast-paced startup environments with changing priorities and high accountability
• Ability to manage multiple tracks simultaneously and operate effectively under pressure
• Excellent stakeholder management skills, with experience working closely with Product, Marketing, Finance, and Leadership
• High internal motivation and entrepreneurial drive — energized by building, improving, and growing the business

Nice to Have

• Experience with AI-driven growth tools and methodologies