Digital Marketing Manager

About The Position

Waterfall Security is looking for a talented and experienced Digital Marketing Manager to join our marketing team, own and create attractive campaigns to support our lead generation and brand awareness efforts.

As a Digital Marketing Manager, you will be responsible for the end-to-end planning, execution, and optimization of scalable growth and demand generation campaigns that achieve pipeline and revenue targets for the sales team. You will develop and implement digital campaigns across paid, earned, and owned channels (digital, social media, website, landing pages, video, content syndication, media, webinars, email) designed to engage, nurture, and convert prospects along their buyer’s journey.

Responsibilities

Own the digital marketing funnel, end to end

Hands-on analysis and continuous optimization of the performance of paid campaigns (AdWords, LinkedIn, GDN, etc.)

Identify new opportunities for growth

Track costs and results

Implement and use digital tools to improve performance and report on results

Work together with the marketing team to create compelling ads, landing pages, and user flows

Stay up to date with the latest industry trends and target audience challenges

Establish an SEO program to drive relevant growth in organic traffic

Leverage AI for optimization, processes and automation.

Requirements

5+ years of hands-on experience in marketing at technology global B2B organizations

Experience in developing and executing demand generation marketing programs and campaigns with a large budget

Hands-on experience running and optimizing paid media campaigns across different channels

Deep understanding of AdWords, LinkedIn, Google Analytics, Hubspot and Salesforce to execute integrated demand generation programs and measure their effectiveness

Creative thinking with data-driven analytical attitude

Strong organizational and multitasking abilities

Excellent English communication skills – spoken and written

Experience in cyber security (advantage)