Head of Digital Marketing

Company Description

Mondarine is a human-oriented travel tech group of global brands based in Tel Aviv. We challenge conventional travel and better how people discover the world by redefining how travel packages are built and delivered - seamless, flexible, and fully connected.

Role Description

We are looking for a highly technical, hands-on and strategic Digital Marketing Manager to own the end-to-end digital performance of our 8 B2C brand websites. This role carries direct responsibility for driving and scaling direct site bookings through data-driven acquisition, conversion optimization, and continuous experimentation.

The role combines deep hands-on execution with full strategic ownership of our digital marketing efforts. You will define and lead the digital marketing strategy, set priorities and roadmaps, and translate business goals into measurable growth initiatives. This includes leading CRO initiatives (A/B testing, heat maps, funnel analysis), managing paid acquisition through external media buyers, and owning all site analytics, including tracking, reporting, and insights across the full user journey.

This role includes management and leadership responsibility, requiring strong strategic judgment, prioritization, and decision-making. You will lead and coordinate external partners and internal stakeholders, and take full ownership of outcomes across acquisition, conversion, and performance.

The ideal candidate is moving into a senior role, is a highly analytical marketer with strong B2C experience, proven strategic thinking, and a hands-on approach, who is motivated by ownership, impact, and building scalable growth engines.

Qualifications

• At least 5 years of proven experience in B2C digital marketing roles, preferably in performance-driven environments
• Proven experience defining, owning, and executing digital marketing strategies end-to-end 
• Management experience, including leading teams and managing external partners and stakeholders 
• Strong hands-on technical experience with CRO, A/B testing, heat maps, and user journey optimization 
• Proven ownership of website analytics, tracking, reporting, and performance analysis 
• Highly data-oriented, with the ability to turn insights into clear decisions and action plans 
• Experience managing Google Ads and working with external media buyers 
• Ability to make high-impact decisions independently and take full ownership of outcomes 
• Strong analytical and problem-solving skills 
• Fully professional English (spoken and written) – mandatory 
• Ability to thrive in a fast-paced, dynamic environment