VP of Marketing

All In is a leading event production company behind Israel’s biggest lifestyle events, large-scale festivals, and high-impact brand experiences.
I’m looking for a proven CMO / VP Marketing who knows how to take a strong concept and turn it into a brand people talk about—with measurable growth, ticket sales, and cultural buzz.

What we looking for
A strategic marketing leader who lives and breathes content, influencer marketing, and performance marketing—and can own the full marketing strategy for our projects and brands.
Important: this role is marketing only (no event logistics / no event operations).

Key Responsibilities

Brand Strategy & Creative Direction
- Build and lead the marketing strategy and visual direction for each project
- Define messaging, positioning, and campaign tone across platforms

Influencer Marketing & Creator Management
- Build and manage Influencer Squads
- Work with talent agencies and creators, close collaborations, and lead execution
- Write creative briefs for Stories, Reels, and TikTok

Paid Media, Growth & Ticket Sales
- Oversee paid campaigns focused on lead generation and ticket sales
- Optimize performance through ROAS-driven decision making, audience strategy, funnel improvements, and creative testing

Innovation (AI + Premium Visuals)
- Use modern tools (including AI and 3D) to create premium visuals and scroll-stopping creative
- Stay ahead of trends and turn them into campaigns that actually convert

Partnerships & Brand Collaborations
- Work with artists and brands to build collaborations with a fresh, modern marketing language
- Turn partnerships into reach, trust, and sales

Requirements
- 3–5+ years in marketing leadership roles (VP Marketing / Head of Marketing / Marketing Director / CMO)
Strong advantage: lifestyle / entertainment / events / advertising agencies
- Deep hands-on knowledge of Instagram, TikTok, and viral content formats
- Strong analytical skills: ROAS, campaign optimization, funnel performance, budget management
- Strong communication + negotiation skills with agencies, creators, and key opinion leaders
- High creative taste: ability to build a visual language that feels premium and current

What we offer
- Lead some of the most exciting lifestyle and entertainment projects in Israel
- Full creative freedom and access to advanced marketing tools
- A young, fast, ambitious environment
- Excellent compensation for the right candidate