SEO & GEO Leader

Bakara is a leading consulting company specializing in media planning, auditing, and marketing analysis. We partner with Israel’s largest advertisers to optimize their media investments through data-driven strategies.

We are looking for an experienced Marketing Data Analyst to join our professional team. This is a key role that bridges the gap between complex data infrastructures and high-level business decision-making.

The Opportunity We are establishing a new specialized domain within the company and are looking for a forward-thinking SEO & GEO Manager to lead it. This is a unique opportunity to shape the future of organic search and AI-driven visibility for Israel’s biggest brands.

Role Description

As our SEO & GEO Manager, you will be the professional authority for our clients in the evolving landscape of organic search and AI discovery. You will work closely with Marketing Managers, CMOs, and Digital Managers to ensure their brands are visible not just on Google, but across the new generation of AI search engines.

What You’ll Do:

• Business Development & Growth: Identify opportunities to expand Bakara’s service offering within the existing client base. Proactively propose SEO & GEO audits, strategic projects, and retainer models to clients, driving the adoption and commercial success of this new domain.
• Strategy & Innovation: Build and execute comprehensive SEO and GEO strategies. Lead the transition from traditional search optimization to visibility in Generative AI platforms (ChatGPT, Gemini, Perplexity, etc.).
• Audit & Optimization: Conduct deep-dive technical audits and content reviews. Provide actionable recommendations to improve site health, ranking signals, and "AI readiness" for our clients' digital assets.
• Agency Oversight: Oversee and evaluate SEO plans and performance executed by external agencies. Ensure alignment with global benchmarks, best practices, and the client’s business goals.
• Analytics & Measurement: Monitor performance using advanced tools (GA4, GSC, SEO platforms). Analyze organic traffic alongside new metrics for AI visibility to drive ongoing optimization and ROI.
• Client Leadership: Serve as the key knowledge source for clients. Prepare and deliver professional presentations, educating stakeholders on the shift from "Search" to "Answer Engines" and guiding their roadmap.

Qualifications:

Professional Experience: 5+ years of hands-on experience in SEO (Technical, On-page, and Off-page). Experience in managing large-scale accounts is a major plus.

Business Acumen: Proven ability to identify business opportunities, scope projects, and drive the expansion of services within an organization or for clients.

GEO & AI Proficiency: Deep understanding of how Large Language Models (LLMs) and Generative Search Engines work. Familiarity with optimization tactics for AI visibility (Entity optimization, structured data, brand authority).

Technical Stack: Proficiency with leading SEO and analytics tools (e.g., Semrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 4).

Analytical Mindset: Strong ability to translate complex data into clear, actionable business insights.

Communication: Excellent written and verbal communication skills in both Hebrew. Ability to simplify complex technical concepts for senior management.

Education: A degree in Marketing, Business, Communications, or a related field is a plus.

Why Bakara?

We offer the opportunity to work at the intersection of media and technology, handling some of the most complex data challenges in the Israeli market. You will join a team of experts where professional growth and analytical excellence are our core values.

• 📍 Location: Ramat Hasharon (Full-time)