Affiliate and Influencer Marketing Manager

Head of Affiliate & Influencer Marketing

Company: Well-funded B2C fintech startup

Our client, a fast-growing B2C fintech startup backed by leading investors, is looking for a Head of Affiliate & Influencer Marketing to build and own its performance-driven partnership engine from the ground up.

This is a leadership role by definition, but in the first phase it is highly hands-on. You will personally design, launch, and optimize affiliate and influencer programs, and later scale them into a dedicated team as the company grows.

The product is already in beta with strong market validation, combining world-class user experience, gamification elements, and an AI/ML-powered backend.

What you'll do

• Build and own the global affiliate and influencer marketing strategy end to end.
• Personally source, onboard, and manage affiliates, creators, and influencer partners.
• Design scalable affiliate programs, incentive models, and tracking frameworks.
• Execute hands-on campaigns across influencer platforms (YouTube, TikTok, Instagram, blogs, communities).
• Negotiate commercial terms, contracts, and performance-based agreements.
• Optimize performance across CAC, LTV, conversion rates, and retention.
• Work closely with Product, Brand, and Data teams to ensure consistent messaging and smooth attribution.
• Establish processes, tools, and KPIs in preparation for future team growth.

Requirements

• 5+ years of experience in affiliate and/or influencer marketing, preferably in B2C tech or fintech.
• Proven ability to build programs from zero to scale.
• Strong hands-on experience with affiliate platforms, tracking, and attribution tools.
• Experience working directly with creators, publishers, and performance partners.
• Data-driven mindset with strong commercial and negotiation skills.
• Startup mentality: comfortable with ambiguity, fast execution, and building infrastructure from scratch.
• Leadership mindset, even if current role has been individual contributor–focused.
• Bonus: experience in fintech, gaming, consumer subscriptions, or performance-driven marketplaces.

About the product

A next-generation consumer finance platform combining premium UX, gamification, and machine-learning-based personalization to help users better manage and grow their financial lives.

If you want to own a critical growth channel, start hands-on, and grow it into a strategic function — this role is for you.