Marketing Project Manager

Head of Security Forces Marketing

Ben-Gurion University of the Negev is seeking a senior marketing professional to lead the development and execution of dedicated marketing, sales, and engagement strategies for career military personnel and security forces.

This role combines strategic marketing leadership, stakeholder management, and hands-on execution within a large public and academic organization.

Key Responsibilities

• Initiate, develop, and lead targeted marketing, advertising, and sales strategies for career military personnel and security forces, including data-driven campaigns and advanced communication channels.
• Build and manage an annual marketing and sales work plan, including budget planning, measurable sales targets, and campaign execution.
• Identify market needs and opportunities, conduct market research, and lead the development and approval of new academic programs tailored to the target audience, while clearly differentiating the university’s unique value proposition.
• Promote, implement, and embed new academic programs internally across university stakeholders.
• Establish and manage strategic relationships with the IDF Human Resources Directorate and additional relevant bodies, strengthening the university’s brand and increasing enrollment to dedicated programs.
• Provide ongoing guidance and personalized marketing support to soldiers and career personnel, leveraging CRM systems to design customer journeys, improve conversion rates, and enhance satisfaction.

Requirements

• Bachelor’s degree (required); preferred fields: Marketing, Business Administration, or Management. A Master’s degree is an advantage.
• Minimum of 5 years’ relevant professional experience.
• Proven experience in leading and implementing end-to-end marketing processes.
• Experience working with public, governmental, or academic systems.
• Experience working with the security system; familiarity with the IDF Human Resources Directorate is a strong advantage.
• Preferred: experience in initiating, developing, and leading strategic programs within public or academic organizations.