Director Organic Growth

This is us

Kaltura’s (NYSE:KLTR) mission is to power any video experience for any organization – live, on-demand, or real-time. We not only want to make using video simpler, but we also want to better people’s lives through video. Founded in 2006, Kaltura is now a global leader in the video market with millions of people using our products daily to teach, learn, watch, connect, and collaborate. Among our customers, you’ll find more than 1000 global, well-known organizations.

15+ years since starting the company, we continue to foster a diverse and collaborative work environment where everyone gets a say. Our team is currently 700+ people, and we’re still growing. We have offices in New York, London, Singapore, and Tel Aviv, but our technology is all in the cloud.

Kaltura has a fast-paced environment where initiative is always encouraged. Together with our hybrid work model and flexible state of mind, you get the right conditions for creative juices to flow freely. Thanks to our long line of products, cultivation of rich collaborative culture and care for each Kalturian, you’ll never run out of room to grow and evolve.

If you don't meet 100% of the requirements below - that's okay, nobody's perfect! We believe in hiring people, not just a list of skills. We encourage you to apply if you think this is a role that would make you excited about coming to work every day.

Requirements:

The role

We are seeking an ambitious and analytical Organic Growth Director to lead global efforts in expanding traffic, reach, and lead generation through non-paid channels. This role combines strategic SEO and GEO expertise with creative growth experimentation. You’ll own the organic acquisition funnel, identify new high-impact channels, and continuously optimize the performance of our organic digital ecosystem across international markets.

The day-to-day

• Build and lead the global organic growth strategy of the marketing department.
• Manage relationships with external SEO and GEO agency, monitor their activities, performance, and the impact of their initiatives on organic visibility and lead generation.
• Identify, test, and scale new organic acquisition opportunities such as social platforms, communities, review sites, referral programs, and strategic content partnerships.
• Develop and run structured growth experiments aimed at improving reach, engagement, and conversion rates.
• Collaborate with demand generation, content, product marketing, and web ops to align organic efforts with pipeline goals.
• Lead GEO (Generative Engine Optimization) initiatives to ensure brand visibility and accurate representation in AI-driven search environments such as ChatGPT, Gemini, and Perplexity.
• Define and monitor KPIs across organic traffic, rankings, engagement, and lead generation.
• Use analytics platforms (GA4, Search Console, Ahrefs, SEMrush, SimilarWeb, Hotjar, etc.) to uncover insights and guide strategic decisions.
• Stay ahead of digital trends, algorithm updates, and new organic opportunities, ensuring the company remains a first mover in emerging platforms.
  
  

• Minimum 4 years of experience in organic or growth marketing, preferably within an international B2B environment.
• Proven track record of growing organic traffic and pipeline contribution through SEO, GEO, and new organic channels.
• Deep understanding of search algorithms and generative AI search behavior.
• Experience managing and evaluating SEO/GEO agencies or vendors.
• Advanced analytical skills with a data-driven approach to problem solving.
• Hands-on expertise with analytics tools suce as GA4, SimilarWeb, SEMrush, etc.
• Strong collaboration, communication, and stakeholder management skills.
  
  

• Entrepreneurial, curious, and proactive in exploring new trends before they scale.
• Strategic thinker who combines creativity with data-backed decision making.
• Comfortable leading cross-functional initiatives in a fast-paced global environment.
  
  

• Hybrid, flexible work environment
• Extended private health (including mental) insurance
• Personal and professional development programs
• Occasional Cross company long weekends