Senior Global Marketing Programs Manager

Job Description

About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Go Cardless, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you with us

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

HiBob is looking for a strategic, execution-focused  Senior Global Marketing Programs Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.

You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. You’ll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.

Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.

• 5-7 years of experience in digital marketing roles.

• Proven ability to execute integrated campaigns that deliver measurable results.

• Strong background in digital performance marketing & multi channel creative production (landing pages, paid ads, videos).

• Familiarity with digital channels and campaign best practices, including LinkedIn, Meta, Google, and Display.

• Exceptional project management skills: able to manage multiple timelines, teams, and deliverables.

• Proficiency in AI and creative tools, analytics dashboards, and campaign/project management systems.

• Experience working in matrixed, global organizations, highly collaborative and data-driven.

• Fluency in English required
  

• Be part of a globally recognized, people-first company revolutionizing HR.

• Work with passionate, high-performing peers across the globe.

• Drive regional and global impact, owning high-visibility initiatives.

• Play a key role in scaling HiBob’s performance creative and marketing engine.
  
  

Campaign Execution & Performance

• Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.

• Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning. 

• Drive performance asset creation with a 70/30 focus: ~70% on top-priority global campaigns and ~30% on business-as-usual production.

• Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.

• Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).

• Run structured post-mortems to capture insights and apply learnings for future campaigns.

Creative & Asset Production

• Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).

• Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.

• Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.

Cross-Functional Collaboration

• Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.

• Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.

• Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

Join our village

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan

• We have a flexible hybrid working model

• Work from home allowance- to get your home office set up!

• Payment for sick leave from the first day

• 2 Social Impact days per year for volunteering

• Annual Headspace subscription and wellness benefits

• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme

• 10 bis or cibus/wolt- you get to pick!

• Transportation allowance

• Dog-friendly

• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)

• Fun company and team social events (locally and virtually with our global teams)

• Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter