Marketing Operations & Web Growth Lead

The Marketing Operations & Web Growth Lead is the "technical architect" of the growth engine. You will own the entire technical journey-from the moment a visitor hits the website to the moment they become a self-serve product user. You are responsible for the performance of the website, the integrity of the MarTech stack, and the sophistication of the automation that drives our Product-Led Growth (PLG) loops.

Key Responsibilities:

• PLG & Web Strategy (The Growth Engine)
• Web-as-a-Product: Treat the marketing website as a product, optimizing for "Self-Serve" sign-ups and seamless product entry points.
• Conversion Rate Optimization (CRO): Lead the strategy for A/B testing, personalized web experiences, and landing page performance.
• Onboarding Loops: Build and optimize the handoff from the website to the product to ensure zero friction for new users.
• Full-Stack Marketing Operations
• MarTech Architecture: Own the selection, integration, and health of our tech stack (e.g.,Marketo,Zapier, pingdom,Pagely,cloudflare).
• Data Governance: Ensure lead routing, attribution models, and customer data flows accurately between Marketing and Sales/Product.
• Lifecycle Automation: Design complex automation workflows for lead attribution, user nurturing, and trial usage.
• Web Development Management
• Roadmap Ownership: Manage the web development sprint cycles, balancing new feature requests with technical SEO and performance maintenance.
• Tech Standards: Oversee the technical health of the site, including site speed, mobile responsiveness, and security compliance (GDPR/CCPA).
• Leadership & Reporting
• Team Leadership: Manage a cross-functional team of developers and Marketing Operations managers, fostering a culture of experimentation and technical excellence.
• Performance Tracking: Work with the Head of Growth to build dashboards that track CAC, LTV, and Website-to-Product activation rates.
  
  

• Experience: 6+ years in Marketing Ops or Growth Engineering, with at least 2 years leading technical teams in a SaaS environment.
• Automation Expert: Power-user of HubSpot, Marketo, or Pardot (Certification preferred).
• CRM/Data Mastery: Deep understanding of Salesforce architecture and data warehouses/CDPs (e.g., Segment, Snowflake).
• Web Technical Skills: Proficiency in managing CMS platforms (WordPress, Webflow) and a strong working knowledge of HTML/CSS/JS and APIs.
• PLG Knowledge: Proven experience building self-serve funnels and managing "freemium" or "trial" conversion paths.
  
  

• Conversion Rate: Website Visitor to Product Sign-up.
• Efficiency: Lead routing accuracy and system uptime/load speeds.
• Data Health: Database cleanliness and attribution accuracy.
• Velocity: Speed of experimentation (number of tests run per month).
  
  

• You think in terms of systems and loops, not just campaigns.
• You enjoy the technical "how" just as much as the strategic "why."