Betting Content Lead- SEO

365Scores is the world’s leading destination for real-time sports data, serving millions of loyal fans globally with the fastest and most accurate live scores, news, and stats. As a top-tier sports tech powerhouse, we turn passion into innovation, delivering a fully personalized experience across 10 different sports and thousands of leagues. Joining us means entering a high-scale, fast-paced environment where your work directly impacts millions of users daily, blending the excitement of live sports with cutting-edge technology.

We are looking for a hungry, hands-on Content Professional to own the editorial Betting content vertical under 365Scores. This is a unique hybrid role: you will not only manage an international content team and timelines but also actively build and optimize AI agents to scale production. We need someone with a strong analytical mindset who understands that content is a commercial tool. You must have a genuine passion for the world of sports and betting—if you aren't an expert yet, you must have the spark and drive to learn it deeply. We are looking for a leader who can bridge the gap between high-quality human writing and cuttingedge AI workflows.

Responsibilities:

• AI Workflow Innovation: Hands-on creation and optimization of AI agents for content production. You will define the methodologies and guide the content team on how to utilize these tools effectively.
• End-to-End Content Management: Manage the full production lifecycle—from product requirements and research to final feedback and publication.
• Oversee a team of international contributors across different markets: Manage and mentor the content team by providing precise briefs, conducting thorough reviews, and ensuring high standards for both human-written pieces (e.g., Brand Reviews) and AI-generated content (with human validation).
• Commercial Execution: Execute and publish commercial content strategies with strong betting conversion intent.
• Quality & Analytics: Serve as the gatekeeper for "top-notch" quality. Apply analytical understanding to ensure content performance and adherence to SEO and conversion best practices.
• Project Management: rigorous management of timelines and schedules; driving people and processes to meet deadlines.
  
  

• Managerial Experience: Proven experience in content management and managing people/editors.
• AI/Tech Proficiency: Practical "hands-on" experience working with AI tools (LLMs), prompt engineering, or building content agents.
• Domain Affinity: Strong connection to the world of Sports and Betting. If you don't have prior professional experience in betting, you must demonstrate a high motivation to learn and understand the domain's nuances.
• Delivery Mindset: Ability to manage complex schedules, move fast, and ensure successful delivery through both personal hands-on work and driving team execution.
• Commercial & Analytical Mindset: Understanding of the business side of content (not just the creative side).
• SEO Knowledge: Familiarity with SEO processes and how to implement them in content strategies.
• Deep understanding of the Affiliate Marketing industry- Advantages
• Experience with conversion-oriented marketing content- Advantages
• Prior professional experience in the Sports Betting industry- Advantages
• Proficiency in additional languages- Advantages