Performance Marketing Manager

Campaign Manager (Paid Media) – Tech Startup

Lead performance-driven paid media across Google Ads, Meta, TikTok and LinkedIn, with a strong focus on CRO, marketing automation and global growth in markets such as the US and Europe.

• Title: Campaign Manager / Paid Media Lead
• Department: Marketing / Growth
• Reports to: Head of Marketing / VP Growth

• Plan, launch and optimize campaigns across Google Ads, Meta, TikTok and LinkedIn to achieve acquisition and revenue targets (ROAS, CAC, CPL, LTV).
• Conduct keyword research, audience segmentation and competitive analysis to build precise, data-driven media strategies.
• Run ongoing optimization and A/B testing on ads, landing pages and funnels to continuously improve conversion rates and user journeys.
• Analyze performance reports (GA4, internal BI, platform dashboards), extract insights and translate them into clear strategic recommendations for stakeholders.
• Collaborate closely with internal teams (Product, Creative, Influencer/Brand, Development) to align messaging, creatives, tracking and experiment roadmaps.
• Design and optimize customer journeys, including email marketing flows, marketing automation and lead-nurture sequences across the funnel.
• Own day-to-day budget management, pacing and forecasting for multi-market campaigns (e.g., US, UK, DACH, EU), ensuring profitable scale.
• Communicate proactively with internal stakeholders and/or clients, providing strategic guidance, performance reviews and experimentation plans.

• Meeting and exceeding performance targets (ROAS, CAC, CPL, revenue, profit).
• Contribution to client/company profitability and sustainable growth in global markets.

• At least 2 years of hands-on experience managing paid campaigns in platforms such as Google Ads, Meta, TikTok and/or LinkedIn – must.
• Proven experience in a tech startup, media agency or performance-focused environment – strong advantage.
• Strong proficiency in GA4, Google Tag Manager and relevant tracking/attribution tools.
• Practical experience in CRO: planning and executing A/B tests, funnel analysis and landing page optimization.
• Experience with email marketing platforms and marketing automation (customer journeys, triggers, lifecycle flows) – strong advantage.
• Experience in SaaS environments – must 
• Excellent marketing copywriting skills in English; ability to brief and review ad creatives and landing page copy.
• Full professional proficiency in English (spoken and written) – must.
• Strong analytical mindset, attention to detail, high level of ownership and creative problem-solving.
• Bachelor’s degree in a relevant field (Marketing, Business, Economics, Communications or similar) – advantage.