Director of Product – MediaFlows

Cloudinary is the foundational technology powering the world’s images and videos. We provide robust, flexible, and intelligent solutions that enable any business to harness the power of visual media. As the single source of truth for brand assets, we offer a comprehensive suite of APIs, integrations, and tools that transform every brand into a masterful visual storyteller. Today, our platform is trusted by more than 3 million developers worldwide.

If images and videos are the electricity of the digital era, Cloudinary is the power grid - enabling businesses to plug in and illuminate their digital experiences without worrying about the infrastructure behind them.

About MediaFlows

MediaFlows is Cloudinary’s workflow and automation engine for media-centric use cases. It enables customers to orchestrate complex media operations across Cloudinary, AI services, and third-party systems - combining business logic, automation, and scale.

MediaFlows is a fast-growing product with significant strategic importance inside Cloudinary. It plays a key role in Cloudinary’s differentiation, deal expansion, and long-term evolution toward a category-defining media orchestration platform.

The Role

We’re looking for a Product Director to lead MediaFlows — owning the product end-to-end, from vision and strategy through execution and delivery.

This is a hands-on, individual contributor role with full ownership and accountability for the product. While the role may grow as the product scales, today it is designed for a senior product leader who is excited to stay close to customers, technology, and day-to-day execution.

This is a high-ownership role for someone who thrives in fast-moving, startup-like environments and is motivated to build and scale a product with strong technical foundations and meaningful business impact.

You will serve as the primary product owner for MediaFlows, working in close partnership with:

• MediaFlows Development Manager (R&D execution and delivery)
• MediaFlows Product Designer (UX and product experience)
• Product leadership, GTM, Sales, and Customer-facing teams across Cloudinary
  
  

• Own the end-to-end product leadership for MediaFlows - including roadmap and execution- while ensuring alignment with Cloudinary’s overarching vision and product strategy
• Define and evolve MediaFlows as a core part of Cloudinary’s solutions, delivering value across Cloudinary’s product portfolio (“better together”), while shaping the long-term path toward a standalone product
• Lead day-to-day product decision-making, prioritization, and trade-offs. Define success metrics and guide prioritization based on impact, value, and scale
• Partner closely with R&D leadership to translate direction into clear, executable plans and deliver high-quality outcomes
• Work in deep collaboration with Product Design to ensure features deliver exceptional user experience and real customer value
• Balance short-term execution with long-term platform, ecosystem, strategy, and competitive relevance thinking
• Engage directly with customers, prospects, and internal stakeholders to deeply understand use cases, pain points, and opportunities
• Position MediaFlows internally as a strategic product that enhances Cloudinary’s overall value proposition
• Partner with GTM, Sales, Customer Success, and Marketing to support adoption, differentiation, deal expansion, and growth
• Continuously assess market trends, competitive landscape, and emerging technologies, including AI-driven workflows
• Act as the product authority and advocate for MediaFlows across Cloudinary
  
  

• 8+ years of experience in Product Management, including ownership of complex SaaS products
• Proven experience owning a product end-to-end, with significant accountability for outcomes and execution
• Strong technical orientation, with the ability to deeply understand APIs, workflows, integrations, and complex systems
• Experience working in fast-paced, startup-like environments with a strong “get things done” mindset
• Ability to operate independently and make high-quality decisions with limited guidance
• Strong business acumen, with the ability to balance customer value, technical constraints, and commercial impact
• Excellent communication and collaboration skills across engineering, design, and business teams
• Comfortable working directly with senior leadership and influencing without authority
• Fluent English, written and verbal
  
  

• Experience leading or scaling low-code / no-code platforms
• Familiarity with workflow engines, automation platforms, or orchestration systems
• Experience with AI-powered products or intelligent automation
• Background in developer-focused or platform products
• Experience operating products transitioning from early growth into scale
  
  

• Own and shape a strategic, high-impact product within Cloudinary
• Build the category-defining orchestration layer for media and AI-driven workflows
• Work with a strong, experienced leadership, engineering, and design team
• Operate with real autonomy, ownership, and influence
• Play a key role in Cloudinary’s long-term product and growth strategy
• Build toward a vision of MediaFlows as a standalone media orchestration platform