TikTok Campaign Manager

Limay is a fast-growing performance marketing company based in Ramat Gan (Bursa). We are looking for a TikTok Campaign Manager.

 In this role, you will manage and optimize TikTok advertising campaigns end to end, work closely with creators, analyze performance data and budgets, track KPIs, research trends and audiences, and improve results through continuous testing and optimization. This role is ideal for someone who combines strong analytical thinking with creative understanding and wants to grow in performance marketing.

Responsibilities

• Take full ownership of the entire campaign lifecycle: research, creative planning, launch, monitoring, testing, and optimization
• Run, manage, and optimize paid advertising campaigns on TikTok
• Conduct audience research, competitor analysis, and trend monitoring to identify growth opportunities
• Analyze performance data from multiple sources and translate insights into clear optimization actions
• Continuously A/B test creatives, messaging, formats, and targets
• Test and scale new formats and creative approaches
• Optimize budgets and performance based on KPIs

• Requirements
• Hands-on experience running paid advertising campaigns with measurable performance results
• Experience managing TikTok performance campaigns is a strong advantage
• Strong analytical mindset with high accuracy and attention to detail
• Confidence working with data, numbers, and Excel
• AI-first mindset with hands-on experience using AI-powered platforms (TikTok or other AI creative tools)
• Ability to analyze data from multiple sources and extract actionable insights and strategies
• Strong understanding of digital and video platforms and how creatives perform across them
• Ability to think creatively and work with ad concepts, angles, and hooks
• Resourceful, independent, and proactive mindset with strong ownership
• Persistence and resilience: comfortable testing, failing, and learning
• Comfortable working with creative and design tools to create and adjust marketing assets (Canva or similar tools)
• BA/BSc in engineering, business, or economics is considered an advantage.
• Fluent English, written and spoken