Head Of Retention & Marketing Automation

yad2 is looking for a strategic, data-driven, and creative Head of Retention & Marketing Automation to join our fast-paced marketing team and lead the execution of smart, personalized, and scalable customer journeys.

The Marketing Team at yad2 plays a central role in driving growth across Israel’s leading digital marketplace. We operate at the intersection of creativity, data, and technology, leveraging best-in-class tools and strategies to reach millions of users across verticals such as Real Estate, Vehicles, Goods, and Jobs.

We’re looking for someone who thrives in high-scale environments, is obsessed with optimization, and knows how to turn data into action, revenue and ROI growth. If you’re passionate about marketing technologies, growth automation, and crafting meaningful user experiences, this role is for you.

What You Will Be Doing

• Owns the marketing automation and retention strategy, leading a team from planning through execution and optimization.
• Design personalized, data-driven customer journeys across multiple channels, including email, push, SMS, in-app messaging, landing pages, and more.
• Own native app Marketing GTM and retention processes, driving key app KPIs such as installs and usage, in close collaboration with the Product team.
• Take full ownership of the Braze platform – ensuring effective setup, scalability, and alignment with business KPIs.
• Define segmentation, touch rules, lifecycle design, journey orchestration, testing, optimization, lead scoring, and dynamic content strategies for personalized, high-impact campaigns and new activities.
• Build and maintain key retention and engagement KPIs per vertical. Evaluate performance, build reports, dashboards, and constantly test/refine messaging while translating insights into actionable strategies.
• Collaborate cross-functionally with Product, Data, Tech, and Brand teams to align messaging and funnel strategies.
• Gradually take over all automation operations from external vendors and internalize full control within the team.
• Be the go-to expert while supporting and mentoring our existing Marketing Automation Specialist, paving the way for future leadership.
  
  

• 2+ years of management experience leading teams
• 6+ years hands-on experience in marketing automation, leading strategy and execution.
• Hands-on proven track record of expertise with Braze (customer engagement platform) (Journey Builder, Automation, segmentation, personalization). – Must
• Strong content instinct with sharp marketing judgment, knows what copy works and how to make creatives convert.
• Experienced in high-scale B2C digital product environments (marketplace, eComm, apps, fintech, etc.)
• Experience with native app marketing and retention – Huge advantage.
• Previous experience with other Marketing Automation systems (HubSpot, Marketing Cloud, etc.) – Advantage
• Passionate about growth, utilizing marketing technology to impact on ROI and revenue.
• Strategic thinker with proven leadership and strong analytical skills.
• Strong communicator and collaborator across teams.
• Fluent in English - Advantage.
• Fluent in HTML/CSS - Advantage.