Marketing Automation & Operations Specialist

BGN – Ben-Gurion University of the Negev Technology Transfer Company

Role Purpose

Responsibility for the execution layer of BGN’s marketing activity. Owns marketing operations, automation, campaigns, and event execution, working closely with the Head of Marketing to turn strategy into structured execution.

Key Responsibilities:

Marketing Operations & Campaign Execution

• Own operational execution of marketing campaigns and initiatives
• Build and maintain structured processes and workflows
• Ensure consistency, order and follow-through

Marketing Automation & User Journeys

• Build and manage automation workflows and multi-step user journeys
• Design journeys for events, onboarding, nurturing and follow-ups
• Own segmentation and follow-up logic

Email Marketing & Content Execution

• Execute email marketing campaigns and sequences
• Build and manage email flows and templates
• Partner on messaging and structure

Marketing Events – Operational Ownership

• Own operational aspects of events, conferences and delegations
• Manage invitations, registrations, materials, logistics and follow-ups
• Ensure documentation and post-event processes

Performance & Measurement

• Track basic performance indicators across campaigns, automation flows and events
• Review results, identify gaps and suggest improvements
• Ensure campaigns and follow-ups are measurable and structured

Required Experience

• Proven experience in marketing automation and email marketing
• Hands-on experience with user journeys and multi-step flows
• Experience in marketing operations and structured execution
• Experience in creating workflows & processes
• Experience working with CRM systems
• Experienced with data analysis
• Technology oriented

Required Skills

• Relevant education in the fields of marketing or technology
• High attention to detail and strong organizational skills
• Ability to manage multiple parallel initiatives
• Self-starting & task-oriented
• Team player

 Advantage

• Background in B2B, technology, innovation or complex organizations

Role Characteristics

Brings structure, clarity and critical thinking into complex environments and owns execution end-to-end.

Reporting Line

Reports directly to the Head of Marketing.

About BGN

BGN is the technology transfer company of Ben-Gurion University of the Negev, transforming academic research into innovative technologies, startups and collaborations.