Growth Marketing Manager

As Sett's first Growth Marketing Manager, you'll own pipeline generation and the strategic alliances that accelerate our growth in mobile gaming.

This is not a "run ads and write reports" role. This is a builder position: architect systems that generate qualified pipeline while forging alliances that expand our reach and establish Sett as the category leader.

You'll report to Head of Marketing and work cross-functionally to drive revenue through demand gen and partner channels.

Responsibilities:

Own the full funnel

• Awareness plays that establish category leadership through conversion campaigns that drive demos
• Build nurture programs that move prospects from awareness to decision
• Partner with content marketing on high-converting assets: case studies, webinars, thought leadership addressing real UA creative pain points
• Own the website end-to-end, including managing our dev partner

Master the metrics

• Own pipeline targets, conversion rates, CAC, and ROI
• Build dashboards that show what's working. Test messaging, creative, channels.

Leverage technology

• Own marketing tech stack (HubSpot, analytics, enrichment tools)
• Build automated workflows for lead nurturing and qualification
• Implement AI-powered tools to accelerate content, analysis, and campaign optimization

Build the ecosystem:

• Identify and activate strategic partners: agencies and consultancies serving game studios, complementary martech platforms (ad networks, MMPs, analytics), and industry communities/influencers
• Develop partner programs with clear value props, enablement materials, and incentive structures
• Create scalable frameworks for partner onboarding and ongoing engagement

Build relationships that matter

• Become a recognized face in mobile gaming partnerships - events, conferences, industry relationships
• Negotiate agreements that create mutual value. Be the primary contact for strategic partners.

Requirements:

• 3-5 years B2B SaaS marketing with proven track record in Growth Marketing / Demand Gen
• Demonstrated pipeline growth through paid, organic, and partner channels
• Mobile gaming, ad tech, or martech experience strongly preferred - you know the ecosystem and buyers
• Data-driven: comfortable in Salesforce, GA, and attribution platforms to understand and optimize performance
• Hands-on executor who builds campaigns, not just manages vendors
• Strong communicator: compelling copy, persuasive decks, confident external presence
• Startup mentality: thrive in ambiguity, move fast, don't wait for perfect

What Makes You Exceptional:

• You believe we are not alone in the universe
• You've built demand gen from 0 to 1
• You have existing relationships in mobile gaming or UA
• You've launched and scaled partner programs that drove real revenue
• You can speak credibly about agentic AI, automation, and creative performance
• You know the difference between lead generation and demand generation
• You're a full-stack marketer: landing pages, copy, data analysis, partnership negotiations
• You're scrappy - creative solutions when budgets are tight
• You measure twice, cut once: thoughtful experiments, fast learnings

Our "No Bullshit" Principles

We're building a brand that's refreshingly direct in an industry full of buzzwords and empty promises. Here's what that means for this role:

• We measure what matters: Vanity metrics don't cut it. We care about pipeline, conversion rates, and revenue - not just impressions and clicks
• We move fast: Perfection is the enemy of progress. We ship, learn, iterate
• We're honest with partners: We build relationships based on mutual value, not smoke and mirrors
• We challenge conventional wisdom: If everyone in UA is doing something one way, we ask "why?" and often find a better approach
• We're direct: We say what we mean, we don't waste time with corporate BS, and we expect the same from our team

If this resonates with you, you'll fit right in.