Creative Marketing Manager

About VYBS

VYBS is on a mission to empower mobile gamers worldwide to discover their perfect games and be rewarded for their passion.

We leverage data, cutting-edge technology, and deep understanding of gamer preferences to deliver personalized recommendations, exclusive rewards, and a vibrant community that celebrates the joy of mobile gaming.

At VYBS, our values guide how we work every day: Excellence, Community, Innovation, Passion, Proactiveness, Respect, and Positivity.

We’re growing fast - and we’re now looking for an Creative Marketing Manager to help us scale, build strong foundations, and keep our team running smoothly.

About the Role

We’re looking for a Creative Marketing Manager to own all creative aspects of VYBS app marketing - from strategy and concept to production, iteration, and scaling. You’ll turn performance insights, brand direction, and product value into sharp briefs, strong creative concepts, and high-performing assets across channels.

You’ll manage production through external creators, editors, freelancers, and/or agencies, but you also need a design background and hands-on skills in video or static creative - enough to create quick mockups, improve assets, and communicate direction with clarity and taste.

What You’ll Do

• Own creative direction across paid, organic, app store, and key brand touch points - keeping messaging and visual language consistent and performance-driven.
• Lead the UA creative pipeline end-to-end: idea → brief → production → feedback → iteration → scale.
• Develop and test creative angles, hooks, scripts, and concepts tailored to performance channels (Meta, TikTok, Google, YouTube—depending on the mix).
• Write clear, performance-driven creative briefs (goal, audience, insight, angle, formats, deliverables, specs, timelines, and success metrics).
• Manage external production: source and manage creators/vendors, align timelines, ensure quality, and maintain clean asset organization + versioning.
• Provide fast, direct, actionable feedback on all creative assets.
• Jump in hands-on when needed: create basic edits or mockups (static or video) to speed up iteration and improve quality.
• Partner closely with Growth/UA to translate data into next iterations (new hooks, new formats, new concepts) and scale winners.
• Use AI tools and workflows to accelerate ideation, scripting, variations, and production—without compromising quality or brand consistency.

Must-haves

• 3–6+ years experience in performance creative / UA creative for mobile apps (gaming or consumer apps preferred).
• Strong understanding of what drives creative performance: hook rate, retention, pacing, clarity, CTA, and testing methodology.
• Proven experience producing and scaling UGC-style ads and collaborating with creators/editors.
• Proven ability to run production with external teams
• Design background with basic hands-on skills in either video or static creative (enough to create mockups, iterate quickly, and communicate direction).
• Excellent briefing and feedback skills - you elevate output quickly and consistently.
• Working knowledge of AI-assisted creative workflows (prompting, rapid variations, tooling, process design).

Tools & Skills (Examples)

• Creative: Figma, Adobe CC, After Effects/Premiere (or equivalent)
• Project management: Notion / Monday / Asana / Jira
• AI workflows: ChatGPT + image/video gen tools, prompt iteration, creative automation, asset versioning

Nice-to-haves

• Familiarity with App Store / Google Play creative (screenshots, preview videos) and conversion principles.



What We Offer

• A high-impact role in a fast-growing mobile company redefining player value.
• Room to shape creative strategy and drive growth with strong ownership and autonomy.
• A collaborative team culture that values transparency, creativity, and execution.